Social Media

What are the Marketing Advantages of Making Your Own YouTube Videos

Are you a fan of YouTube? If you enjoy watching free videos online from several different genres, you may be a massive fan of YouTube.

Although many users only watch videos on YouTube for recreational purposes, many others use the upload YouTube videos to promote their products and services.

It’s no secret that YouTube is a great way to build your audience and have fun. One question I get asked repeatedly is, “Can I make my own YouTube videos?” As YouTube has grown into the world’s largest website, I think it’s essential for your business to understand the importance of having a presence on YouTube and the benefits of creating your own YouTube channel. If you don’t know how YouTube can help you, then you may find yourself in a similar situation where you haven’t used one of the most effective marketing tools available for your business.

So, in this article, I will lay out the top benefits of creating your own YouTube videos and why it’s essential to do so.

Advantages of Making Your Own YouTube Videos

YouTube content is a great way to connect with your audience on a personal and professional level, but the downside is that it takes time and effort to create a YouTube video. That’s why many companies hire a team of talented writers, editors and videographers to create content. That is where a good video production company comes into play.

Perhaps, the most significant advantage to making your own YouTube videos is that your videos can be just about whatever you want them to be. Popular videos on YouTube include comedy skits, video blogs, how-to videos, and music videos from up-and-coming artists. Whether you want to make a video blog of yourself or if you and your friends want to have fun with a video camera, you can do so.

youtube videos

Building Strong Relationships with Your Audience

Perhaps the most obvious reason is that YouTube videos allow you to connect with your audience, and build strong relationships with them. YouTube gives your videos the chance to reach a global audience and provides new customers with the opportunity to be exposed to your product or service. This is why it’s no surprise that content marketing is moving online, especially in this digital age.

YouTube videos give you an opportunity to showcase your business’s professionalism and expertise in a genuine and personal way, which in turn helps to establish a bond between you and your audience. At the same time, it’s important to remember that your videos will be viewed by people who are not your customers and who might be looking for the next best thing. That’s why it’s advisable to avoid posting too much too soon.

Video Marketing for Free

Video marketing is definitely one of the most effective forms of Internet marketing available today. It’s also free and relatively easy to create. One of the main advantages of video marketing is that it allows you to show your product or service in a personal way.

As a result, it can help drive qualified traffic to your site and even convert that traffic into paying customers.

Improving Search Engine Rankings

There’s no doubt that video content can be used in some really effective SEO tactics. After all, YouTube and Google both offer SEO-friendly ways to create and publish video content. So, it’s important to know how to get the most out of your videos when creating an SEO strategy.

The thing to keep in mind is that video content works a little differently than written content, which is why some marketers are worried that it won’t rank as well as written content. On the contrary, though, because of the way that it’s structured, it actually helps to drive search engine rankings better than most other types of written content.

Increasing Traffic and Leads

You know that video content can be a useful way to improve your business. But there’s a lot more you can do with it. After all, a lot of people don’t really know how YouTube or even video content marketing works. It’s an effective way of generating traffic for your website, too. There are plenty of video content ideas that you can use to reach your audience. Many of them are low-cost and some are completely free. What’s more, there’s no reason why you can’t share your videos with all of your customers, clients and other contacts. That’s the beauty of YouTube. It’s the perfect platform to connect with others.


As you can see, there are several pros and advantages to making your videos to share on YouTube. As you likely know, there are also several disadvantages to doing so, including safety. However, as long as you display caution when making a YouTube video or talking with other YouTube members, your video-making experience should be positive.

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Raj Maurya

Raj Maurya is the founder of Digital Gyan. He is a technical content writer on Fiverr and When not working, he plays Valorant.

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