Social Media

5 Tips to Grow Your Food Business on Instagram in 2024

Almost all businesses are leveraging social media platforms for marketing their products and services. According to a research article, social media plays a crucial role in influencing the buying decisions of consumers. There are many social media platforms, but Instagram is one of the most popular ones. Instagram has created the space for brands to tell their story and engage with their audience. It’s now easier than ever to reach out to customers.

But the key to Instagram’s success is to use it for more than just taking pictures of your food. If you’re just taking pictures to showcase your meal, you’re missing the point. It’s about a lot more than food on Instagram. If you want your food and drink business to grow, then you need to stop thinking like a food blogger and start thinking like a business owner. Instagram helps businesses grow by reaching their customers, providing them with great experiences and increasing their brand awareness.

In this article, we will give you 5 solid tips to grow your food business on Instagram by spending a minimum amount and getting a higher ROI.

1. Start by posting pictures of your food

Posting food on Instagram is the easiest thing you can do. You don’t even need to have good pictures. What you really need is to start by posting food. That’s the most important thing when it comes to Instagram. Posting food photos is like taking pictures of your meal.

post food images

Your followers like to see you in the act of preparing their meals. When you’re taking pictures of your food, you’re putting yourself in their seats and showing your face in the process. You can add a little recipe to the photo if you’re inclined. Don’t worry if you don’t have a lot of food pictures. A couple of photos of your food will do the job.

2. Use Instagram Stories to keep them coming

If you have the free Instagram phone app, you can post pictures and videos that disappear within 24 hours. You can use this function to share more details about your food business.

But if you want your followers to keep coming, you have to use Instagram Stories. These stories won’t expire, and you can share up to 90 seconds of video in reel format. Your followers will like seeing themselves in your space. You can use this feature to keep them coming back for more. Instagram Stories are a great way to showcase your food without feeling like a photo-taking pro. This is your space. This is your place. So, make the best use of it.

3. Tag people in the photo

This is the most important part of an Instagram post. If you don’t tag people in your photo, there’s a good chance your post will be hidden. You can also share a photo with someone else, but it won’t be as powerful as a photo with a single person in it.

Tagging people can be time-consuming, but you’ll be shocked at how quickly your followers will come to your rescue. When you want to share a photo of your food, ask your followers if they’d like to see the food. That’s how you connect with your audience.

4. Use the right hashtags

Hashtags are part of every Instagram post. And when you’re not using them properly, your followers won’t see your posts. People use hashtags to find people who post similar content. That’s how they find each other.

If you’re posting a photo of your lunch, use hashtags that reflect your brand and subject. Your followers won’t know what to search for. So you need to ensure the tags are relevant. Also, be sure to use tags that your followers will use. That means you need to take the time to browse the hashtags in your area of the food business and understand what words and phrases your followers use to talk about food.

5. Engage with your followers

The best way to build a relationship with a customer is to let them know you’re available to them. Your Instagram account is your brand. That’s why you have an Instagram page. Don’t neglect it.

You can get started by messaging people who are following you. This is your first step to building your business relationship. If your message doesn’t seem right or people don’t respond, you can also chat on other social media platforms. Remember, the same social media rules apply to Instagram as to all the other platforms.


In conclusion, using these five tips can help your food business grow on Instagram in 2022. By being consistent with your posts, using hashtags, tagging other users, using relevant images, and using a geotag, you can attract new customers and grow your brand. So what are you waiting for? Get started today!

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Raj Maurya

Raj Maurya is the founder of Digital Gyan. He is a technical content writer on Fiverr and When not working, he plays Valorant.

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