Business and Marketing
Business is the process of buying, selling, trading goods and services to meet consumers’ needs. Marketing assists businesses to gain more sales and customers.
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How Google Tag Manager Simplifies Data Collection
Are you tired of the time-consuming process of collecting data for your business? Don’t worry! Google Tag Manager (GTM) is here to revolutionize the way y
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What is the 4S of Web Marketing Mix?
The 4S of Web Marketing Mix is a framework developed by Eleftheria Constantinides in 2002 to help businesses develop and implement effective online marketing st
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Top 8 Digital Marketing Trends of 2023 You Need To Follow
Introduction to Digital Marketing Trends Digital marketing is an ever-evolving field that requires constant adaptation to stay ahead of the competition. As we a
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Essential Metrics for Employee Retention: Measure Now
Workforce stability is a critical aspect of organisational success. High employee productivity can lead to increased costs, decreased productivity, and the loss
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The Ultimate Guide to Digital Marketing: Techniques for Online Success
Digital marketing is one of the hotly discussed buzzwords these days. The process of using digital platforms and tools to advertise goods, services, and brands.
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6 Factors to Consider while choosing an Affiliate Program
Choose an affiliate programme carefully when looking to monetize their online presence and maximise earnings potential. There are so many opportunities out ther
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What is Dropshipping? The Pros and Cons You Need to Know
There is a lot of talk about Dropshipping on the internet, but not all of it is accurate, nor is there clear information on what is really involved in running a
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How does live chat psychologically satisfy site visitors?
One method of engaging with customers and visitors that has become increasingly popular in recent years is the use of live chat on websites. Live chat allows vi
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What is Data-Driven Marketing Strategy?
In today’s digital age, businesses must constantly adapt to changing consumer behaviours and market trends. A data-driven marketing strategy is one of the
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What are the roles and functions of a system analyst?
A system analyst is a professional who helps businesses identify their technological needs and design solutions that meet those needs. They are responsible for
