Business and Marketing
Business is the process of buying, selling, trading goods and services to meet consumers’ needs. Marketing assists businesses to gain more sales and customers.
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What is the EPRG framework of International Marketing?
A company must reorient and re-organize its activities in response to the various operational responsibilities that come with different levels of involvement in
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What is an Oligopoly Market Structure?
An oligopoly is a market structure in which a small number of firms dominate the market. The word oligopoly is derived from the Greek word for “few”. Oligopolie
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What is Integrated Marketing Communication (IMC)?
IMC is a strategic business process the purpose of which is to plan, develop, execute and evaluate brand communication programs over time for existing and poten
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What are the pros and cons of internet promotions
Internet Promotions Many small firms are finding it increasingly difficult to maintain a competitive edge in today’s global market due to the rise of glob
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Steps to Build Your Product’s First Prototype
If you’re reading this, you likely have an idea for a product. Congratulations! The first step to making your product a reality is to build a prototype. A
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5 Reasons Why Your Google or Facebook Ads Get Rejected
Are you running Google or Facebook ads and getting frustrated because your ads keep getting rejected? You might be wondering why your ads are getting rejected w
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Everything You Need to Know About Black Friday Marketing
The mad rush of Black Friday shopping is around! Retailers regularly offer high discounts on well-liked products to entice holiday customers. But what exactly i
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How to use ebooks in your content marketing strategy?
With the growing popularity of ebooks, they have become a part of the content marketing strategy of every single business around the world. You are not a great
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Why You Need a Mobile App For Your Business
The world is all about mobile devices, so to stay up-to-date, you need to adapt. Mobile applications have played a significant role in the corporate IT landscap
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Why must modern businesses have a digital strategy?
Digital strategy is a term that is often used but not well understood. In its simplest form, a digital strategy is a plan of action designed to achieve a specif
