Your client portfolio is growing, and your business is gaining slow and steady recognition among your social media channels and your main website. However, to keep the momentum going, you’ll need to inject a little more creativity into your blog posts, social posts, newsletter, and email campaigns.
And video marketing is the perfect way to do precisely that! After all, who has time to read through so many words every time you publish a new post?
Below, we review some ways you can incorporate video marketing to help increase the growth of your business.
What’s Your Type?
Firstly, you’ll need to identify what kind of video you want to share with your audience.
This can be a simple introduction to your business, a behind-the-scenes look into how you create your products or a simple demo reel that your viewers can download. If you’re looking to add more people to your team, you can do a company culture video under the title “Who We Are” or something similar.
This gives prospective employees an insight into what working with you will be like, and it offers clients insight into the kind of service they can expect. If you want to start small, go with a commercial-length “spot” video showing off your main product or service. You can then share it on your social media or even upload it to YouTube so that people will find it when they are searching for your company.
Have Steady Hands
Once you have an idea of what you’d like to share with your customers, the next step is to figure out who will shoot the video. If you’re confident with your skills, you can do it yourself and save the need to hire outside help.
Otherwise, you can ask around the office to see if anyone has any videography experience. For those who have enough wiggle room in their marketing budget, you might even decide to outsource a professional videographer with a track record of shooting videos that are guaranteed to drive up sales and increase website visitors.
Our Next Guest Is…
For a more personal touch to your media campaigns, you might want to focus on those behind the product manufacturing line or even those who answer the phone and direct your call to the appropriate person.
Suppose you provide a service like steaming carpets or setting up intelligent home technology, for example. In that case, you might want to include a testimonial from a customer you have served in the past. Some people love the idea of appearing in a video, especially if they know it’s going to benefit someone else.
For businesses that collaborate with different partners, you can ask one or two of them if they would like to do an expert interview that will get posted on your website and pages and theirs.
Like and Subscribe!
Your marketing videos don’t necessarily need to go viral, but you can still measure their success in terms of how well-received they are in the eyes of your current and prospective customers.
Suppose your business has a YouTube channel and already has videos posted on it. In that case, you can measure the analytics there at regular intervals to see whether your videos are positively impacting your business. There are also tools available for business owners like Vidyard, Vidooly, and Cincopa that can help you improve your ROI.
Just make sure to include your logo design and relevant info in your videos so your viewers will remember who you are!
Have Fun With It!
Whether it takes writing a jingle that encompasses what your business provides or animating the process of creating your specific product to help people understand it better, there is so much room for creativity when it comes to video marketing!
If you focus more on telling a story rather than just trying to persuade people to visit your business, your audience will appreciate it and seek out further information themselves.
So what are you waiting for?
Get started creating videos today and help your business thrive!
Author Credit: This post has been written by Umayr Dunlop