What is Social Bookmarking and How Does it Work?

Social bookmarking is where a user adds a web page URL to their bookmarks page, and other members of a particular social network can access the web page.

Social bookmarking is one of the most frequently used strategies for link building. A person using social bookmarking tools on his website can add your site to his social bookmarking list and give a link to your site. You can quickly grab a visitor from your social bookmarking site through the link on your social bookmarking site. You can also increase your site’s visibility and enhance the search engine results by creating a web page dedicated to your company and the site.

Social Bookmarking is a method to spread the content around. This allows people to find and visit a link and bookmark it. So they can add it to the list of links they have bookmarked. They will also spread this link to their friends and can also help you to create your profile on other social bookmarking websites.

That’s the key phrase to the equation here. The term “social”, as it’s applied to social bookmarking, the term ” social ” means using the Internet to communicate and share information with others. What’s “social” about that? For starters, you’re communicating with your friends, colleagues, and family and sharing information. With a web-based social bookmarking programme, you can post links to interesting things on your “bookmark list” for them to see, and they can use it to find the things you know they’ll love.

Another reason social bookmarking is social is that you’re communicating, sharing information, and engaging in conversation with others on the web. And it’s a two-way process. The more people use social bookmarking, the more valuable it is and the more value it has for everyone. As the number of sites offering social bookmarking services increases, so does the total number of websites available. That means that as you and your socialite friends share information, find something interesting, or add information to your lists; you’re helping build a vast community of online folks that will be a valuable asset for all who find themselves wanting information or answers to their questions.

What is Tagging?

Tagging is the way social-bookmarking programs organise links to resources. Tagging in social-bookmarking systems has also created folksonomy, a simple form of shared vocabulary. Collaborative tagging can analyse trends and determine the popularity of content over time as different sources converge. Examining separate social-bookmarking tags can also reveal correlations to identify community or shared vocabularies as a form of crowdsourcing.6

Social-bookmarking systems enable users to save links to web pages to access later or share with others. Bookmarks can be viewed via search, tags (categories), or chronologically. Web feeds enable users to become aware when new bookmark links are saved under specific labels. This activity allows users with similar interests to network and collaborate. Over the years, these bookmarking management systems have added comments, ratings, web annotation (layered web page comments), and groups with social networking features.

For individual users, social bookmarking helps collect bookmarks from various computers and organise them, enabling access to those links from anywhere and easily sharing with others. Organisations can use social bookmarking as a way to increase information-sharing among members. Social bookmarking can also benefit organisations regarding search engine optimisation (SEO). Sharing generates more than ten per cent of all Internet traffic. Moreover, social channels such as bookmarking and blogs comprise 34% of that traffic.

Curating content is one way to do this. An organisation can be seen as a resource for valuable information by aggregating and sharing its industry’s top developments and strategies. Also, consider social bookmarking as a tool to collect testimonials in one place where the brand can send potential customers. Finally, creating (olden tags for marketing and PR campaigns can make it easy to track success by collecting stories, blog posts, and tweets that have been written about it.

How to Social Bookmark Your Websites?

Social Bookmarking is one of the significant parts of SEO techniques to promote your website online. The primary reason for bookmarking a post/site is to generate traffic. Bookmarking is nothing but saving a website in your browser [on your local PC]. We always bookmark our favourite sites in our browsers so that we can easily retrieve them when needed.

Social Bookmarking is also similar, but in this case, you save all your bookmarks on the website itself [not on your local PC]. With this technique, you can retrieve your favourite sites from anywhere in the world using the internet. This gives you more traffic to your website. Apart from the traffic, it also offers backlinks to your site.

How to do Social Bookmarking?

Plenty of sites provide these bookmarking services, such as Digg, Facebook, Twitter etc…

1. First, you have to create an account on these sites.

2. After signup, you will be given a unique code that you can place on your blog/site. When you put these scripts in your blog, you notice small icons at the bottom of every post. So, when a visitor comes to your site, he will bookmark your site by just clicking those small icons placed at the bottom of your posts.

3. You can also bookmark your URL on those sites where you will give your title and a short description [Don’t forget to leave a link back to your site].

In this way, you can use social bookmarking services.

Note that the post, i.e., rated well by others, will be given more importance in the search results. Always try to be creative when choosing titles.

Benefits of Social Bookmarking

1. The main advantage of this bookmarking is search engine optimization because these sites are highly search engine optimized.

2. You can experience immediate traffic when you use these bookmarking services.

3. The theme of these services is that you can place your favourite websites list in one place and browse whenever & wherever required using the internet.

4. It is the best place to promote because, nowadays, many people gather at these bookmarking sites.

Limitations of Social Bookmarking

1. The main advantage is also its main downside. That means your site goes out of the results as quickly as it came into the search. Because so many people add bookmarks daily, and due to this reason, old bookmarks will go back when new ones are added.

We can use covert this disadvantage into an advantage by adding fresh bookmarks every time.

So, Start bookmarking now and get instant traffic to your website or blog.

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