Business owners know how important it is to get more web traffic to their sites. More website visitors usually means more customers and more sales.
A website with a lot of traffic is usually viewed as being more popular and credible, which can help to build brand awareness and reputation. This, in turn, means that they have to keep their site up-to-date and try out different marketing techniques.
However, you might feel a bit stuck on attracting more traffic. That’s why you should review some of the top ways to help your business attract more web traffic.
Over time, this can hurt your SEO efforts. That’s why I’ve put together this short hit list of things you can do to boost your WordPress SEO.
There are many good reasons to want to increase website traffic. Fortunately, there are a number of things that you can do to achieve this. Some of the most effective methods include
Post New Stuff Regularly
Blogging is an effective way to increase traffic to your website. You will see an increase in visitors to your site if you keep your content fresh by regularly posting new and exciting information. Keeping your content fresh and updating it often will help to draw repeat visitors to your site. Remember, consistency is the key to success in any kind of blogging journey. If you don’t post regularly, you will be left behind of sites those which do.
Google has a bias towards fresh content. Part of Google’s algorithm looks at how new the content is and prefers more recent results. So, publishing original content regularly is important. Also, size matters when it comes to content. Generally, longer content ranks higher than shorter content. So strive to make your post at least 800-1000 words. 500-word articles are no longer good enough nowadays.
Create a Keywords List
You must research your keywords before attempting to optimise your site. Focus on the keywords you need when creating your titles and site. You can find out which keywords people search for the most. To get higher in search engine results, emphasise these items on your site.
If SEO is a priority, you’ll want to develop a keyword list. This is a list of keywords and phrases that describe your products and services. These keywords should include words from search terms that are more likely to be used to find your offerings online.
Optimise your Website for SEO and Install an SEO Plugin
One of the best ways to attract more traffic to your site is to make sure that you have optimised it for search engine traffic. This means that you will need to make sure that you are using the right keywords and that your website is properly optimised. The great thing is that you can get help in this endeavour if you hire a website company to help you. They will be able to help you get more traffic by optimising your website for search engines.
This will allow you to set keyword-rich custom titles and Meta descriptions for your posts for search engines. A couple of popular SEO plugins to consider are All in One SEO Pack and WordPress SEO by Yoast. Again, your web designer or an SEO professional can easily install this for you.
Hand Submit to Search Engines
What good is a site if no one can find it? That’s why getting listed in Google and other popular search engines and directories is one of the most effective ways of getting free targeted traffic to your website.
You have probably seen lots of automated submission services where you pay a small fee for them to submit your site to hundreds of search engines. These services not only won’t help – they can hurt you. Almost all of these free directories never send an actual visitor to your website, and getting links from them can hurt your ability to rank in real search engines like Google and Bing.
The best practice is to submit your site to search engines yourself, manually. WordPress makes this easy once you set up an account in Google, Bing, and Yandex Webmaster Tools. If unsure, ask your webmaster or SEO Specialist to set up these accounts.
Add Tags to your Posts
If you have good tag descriptions, you can bring in more clients. This particular tag should be thirty words or less. You should never go higher than 100 KB on the page.
When you are trying to accomplish search engine optimization goals, the use of meta description tags on each page of your site can be very effective. Meta description tags are utilized to describe the various pages of your website on the results pages of major search engines. Use descriptive and accurate meta tags on each page to optimise your search engine. If they are powerful enough, these tags can bring visitors to your site, whether you have the top rank or not.
A description tag is an important element on your website. This tag is a huge factor in how your site shows up in search engines. The meta tag should be brief and relevant. An interesting blurb may entice searchers to visit your site, even if it is not ranked as highly as another page.
Utilize your title tag properly. The title tag is often the first thing website viewers see when visiting. It needs to be a good website description and have related keywords. Also, make sure it isn’t too long.
If you want to increase your SEO, try using off-site links that will bring visitors to other quality websites. This is the best way to use linking. Search engines will place more weight on links that are off-site but relevant rather than internal links that connect different pages of your site. You can increase your search engine ranking and your visibility by trading links with related sites.
Start linking more to other people’s blog posts and encourage them to link back to you. One search engine factor that Google considers is backlinking. A website that has more backlinks is viewed more of an authority site and gets higher rankings.
Block Spam Comments
When people leave comments on your blog, it counts as content to Google. So if you have a website about DIY crafts and someone leaves 5 comments about “cheap enhancement pills’ that ruins your keyword relevancy and hurts your rankings.
So blocking spam comments from posting to your blog will improve your SEO and make your real blog readers happy.
Adding internal links to your blog posts is an easy way to get more traffic. For example, suppose you have an article on Overcoming Your Resistance to Blog Writing, then at the bottom of that article. In that case, you can post links to “Other Related Articles You May Enjoy”: 4 Content Marketing Trends for Business Owners in 2023 and other related articles. WordPress SEO by Yoast does this automatically for you, as you can see at the bottom of this post.
Use Image Alt Tags
For each image you use in your post, ensure you add the Alt tag to help them rank better in image searches. This is another excellent place to put relevant keywords.
Google has an image search function that works in pretty much the exact same way as the web page search with keywords and relevance. So adding Alt tags helps Google find and include your images when someone does an image search.
Tweak Blog Post Titles
If you quickly wrote titles to your blog posts before, take time to review them first before publishing. Your blog post titles are vitally important to your SEO rankings, so compare the keywords used to your keyword list and make your blog titles more keyword rich.
Make sure to write a catchy title that attracts the reader’s attention. Apply your creativity and best practices in optimising titles.
Add Social Media
The wonderful thing about social media is that it enables you to generate traffic without requiring any financial investment on your part. Because of this, you should seriously consider signing up for accounts on Facebook, Twitter, and Instagram. After all, they all provide the same functions, and by establishing a connection with them, you will be able to draw in a greater number of customers.
In addition to that, sharing the content of other individuals might drive attention to your own website. If you want to be successful on Instagram, you need to make sure that you utilise the appropriate hashtags. After all, this implies that more people will visit your website as a result of this.
Update Your Theme
Not all WordPress themes are SEO Friendly, and the free WordPress themes may be hurting your search engine rankings because of this.
A premium WordPress theme such as Astra theme assures you that search engines will index your material since the developers have taken an effort to optimise it for security and search engine optimisation. It is prudent to ensure that your theme’s code is not bloated with inefficient code that slows page load times. This is a common occurrence with bought themes, hence we exclusively provide our clients with custom-designed and -built WordPress themes.