A simple definition of search engine marketing is search engine optimization, which means you have to get the search engines to display your website higher than your competitors.
Search engine optimization has a wide range of strategies and approaches that can be applied to ensure that your website and your products and services remain visible on the front page of the search engines. It is a form of marketing that is based on natural search results.
On the other hand, SEM, or search engine marketing, requires that you work with the search engines to put your products and services at the top of search results pages.
However, unlike SEO, SEM has a range of new techniques that are implemented. You need to use various SEM techniques that have nothing to do with search engine algorithms or ways of finding information and ranking websites.
What is SEM, and How is it Different from SEO?
This question gets asked a lot by search engine marketing beginners and many SEO experts. SEM and SEO are often confused. Many people do not understand that they have very different strategies, procedures, and technologies.
Both SEO and SEM are very important parts of the internet marketing industry. However, many search engine optimization experts assume that SEO is the same as search engine marketing because both these terms include the word “marketing”. You might be surprised to know that it is not the case, as there is a very big difference between the two.
Google and other search engines rely on many factors to determine a website’s page ranking. A combination of both SEO and SEM techniques is utilized by search engine marketing companies to ensure that your website remains at the top of search engine results pages.
When To Use SEM?
SEM isn’t about boosting traffic as soon as you can, which is why it’s often compared to advertising. However, if you have a small budget, don’t want to invest a ton of time, and need a short-term boost, then SEM may be the perfect option for you.
If your website is already ranked on the first page, then SEO will be more effective in the long run. However, SEM may be your best option if you’re looking to rank a new site quickly.
SEM is also a good option if you’re willing to pay a monthly or yearly fee to be on the first page. As mentioned before, SEM doesn’t require a lot of commitment, and many people use it as a good way to get their names out there and gain some recognition for their products or service.
The Big Problem
Getting enough traffic to make money!
You have to realize that when it comes to getting visitors from search engines, you not only need to get people to your site, you have to get them to buy what you are selling. So you have to start out really small and make sure you are laser-focused on getting rankings for the keywords that will give you traffic that will buy from you.
Even if you can only get 100 visitors a day to your site from those keywords, that is still good enough! You have to realize that getting a small amount of the right visitors is a lot better than getting a large amount of the wrong visitors who only come to your site and look around.
It is all about getting people who are able and willing to buy what you are selling. So when you are starting out with search engine optimization, make sure you figure out which are the best keywords that will bring you the most qualified buyers and focus on those keywords first.
You will find that you will make a lot more money and will have to do a lot less work doing it this way.