First of all, you don’t need to buy expensive link building strategies. Free methods are effective, and that’s why most link building professionals don’t make a lot of money, even in this economic crisis. I’m not saying it’s totally wrong for link building professionals to earn money if they take a few risks in their professions. But, in most cases, you can generate links for free with the best strategy: good content.
But how do you do that? How do you write newsworthy, valuable content? Here are the answers:
1. Be yourself.
Your content is your advertisement. People read it and they don’t want to get it from the usual sources: links, articles, press releases, etc. People want to know you and what you are offering. People want to learn more about you and your business. You must know what you are about and you must write what you know. You can’t trick people and waste their time. You must be real. You must be “you”.
2. Create a newsworthy situation.
The situation you create will be the occasion for your content to be published and linked to. I know it sounds like a cliche but it’s true. You can’t rely on others. You need to create a situation, a situation in which you and your content can be published. It’s not easy but you can do it. The easiest situation is a company-wide event, like a shareholder meeting, conference, shareholders meeting, etc. You can ask anyone to link to your content, but that’s also a problem: the people that don’t link to you, are just reporting your news, which they can already do on their own. It’s up to you to provide them with a reason to link to you.
3. Be useful.
You need to answer the question: “What do I do here?”. If you create a huge list of blog posts and published them in various sources, then others will just link to your blog and give you traffic, even without your link in them. You need to provide useful information. If you have a website then include useful content that your visitors will find useful. This is an ongoing process. You create relevant content for your specific situation and share it with others. You give them a reason to link to you.
That’s all there is to it. If you follow those three steps you should find yourself well on your way to creating a good blog post.
And you don’t even need to do all three steps to be successful. Some days you may just want to write articles that are nothing to do with your company or industry, but that’s perfectly ok. You just have to follow a few rules and do one step and you should be fine.
SEO white hat vs. SEO black hat
The Approach to link building comes in two ways, and there is a correct and incorrect method. To ensure your website’s long-term health and effectiveness, link building strategies should be natural and adhere to Google’s webmaster standards.
White hat SEO is the practice of increasing your internet presence via organic link building strategies. Google approves of these approaches, although they often take longer than black hat techniques. Among the black hat SEO link building tactics that might be used are the following:
- Contributed article
- Increasing awareness of your material
- Infographics creation
- Developing connections online
- Making comments on authoritative blogs
- Utilization of internet directories and business listings
Black hat SEO techniques are unethical actions that improve your website’s search engine ranking. Google typically disapproves of these strategies, and if Google determines that your practices violate their quality rules, your site may face a manual penalty. These may cost you valuable rankings and require a significant amount of effort to eliminate and restore SEO performance. Among the black hat SEO tactics are the following:
- Links that are not visible
- Schemes of connection
- Pages dedicated to doorways
- Stuffing keywords
- Content created Abuse of structured data automatically and generally anything nasty or obnoxious
Links may be enhanced with attributes that instruct Google’s crawler to “count” them; these are referred to as “follow” links. Google views follow links as a vote of trust. Additionally, the “nofollow” property may be used on occasion. Take note of the insertion of rel=”nofollow” below:
a href=”https://www.website.com/” rel=”nofollow”> a href=”https://www.website.com/” rel=”nofollow”>
This instructs Google not to assign this link any PageRank or “link juice.” In essence, you’re instructing Google not to trust the link and to disregard it from your backlink profile.
Why may you want to utilize a nofollow attribute? They are, in fact, more beneficial than you may imagine. Nofollow links provide web admins complete control over the links published to their pages.
Remember our discussion about black hat SEO tactics? To be sure, before the introduction of the nofollow property, spammy SEO practices were prevalent, with SEOs attempting to increase their websites’ rankings artificially. With the introduction of the Nofollow attribute, most spammers will refrain from publishing useless links, knowing they will not get a “follow” link.
While spammy blog comments and websites continue to exist, the practice has been significantly curtailed, and the influence on more reputable websites has been lessened.
You might be surprised by these “nofollow” links. Nofollow links may be used in the following situations:
- Forums for Blog Comments
- Yahoo! Answers Wiki sections, such as those devoted to the Wikipedia Guest Book
- Signatures for Guest Posts
These are the sorts of locations where people may publish and connect freely. Since it’s not possible to control every spammy link, you may choose to add “nofollow” to links made by other users, but this is up to the website. For instance, you may opt to reward a person who participates in your conversation consistently.