This section mainly contains articles and posts of academic nature. These are helpful for students looking to get ideas for their school or college projects.

  • adkar change management model

    What is ADKAR Change Management Model?

    Change is an unavoidable aspect of life and organisations, and the ability to manage change effectively can determine the difference between success and failure

  • simonson and rosens influence

    What is Simonson and Rosen’s Influence Mix?

    The Influence Mix, developed by Simonson and Rosen, is a tool that helps marketers consider the impacts of social media sites on customers’ purchase decis

  • bowman strategy clock

    What is Bowman’s Strategy Clock?

    Bowman’s Strategy Clock is a tool with several different methods to conquer a market. It helps map market positions based on price and how much value peop

  • benefits of studying abroad

    What are some Benefits while Studying Abroad?

    With the growing trend of globalisation the demand and craze for studying abroad is also growing, especially in Asian countries such as India and China. But wha

  • best universities for studying abroad

    Best Universities for Indian students to Study Abroad

    There has been a discernible increase in the number of Indian students choosing to study abroad in recent years. This expanding pattern is a reflection of India

  • benefits of study abroad

    What Are the Benefits of Studying Abroad for Indian Students

    One of the best things Indian students can do for their education and future careers is to study abroad. This is a great chance to gain new knowledge and develo

  • tows matrix

    The TOWS Matrix – How To Implement It?

    TOWS Matrix is a framework for evaluating the company strategy, creating, comparing it, and eventually deciding. It is a modified form of the SWOT analysis and

  • the inverted-u theory yerkes-dodson law

    What is The Inverted-U Theory?

    Inverted-U Theory is a well-known concept in the field of psychology that explains how performance can be influenced by arousal levels. The theory suggests that

  • tuckman's theory of team development (1965)

    Tuckman’s Stages of Team Development Explained

    Team development is a crucial part of any organisation, especially a project-based organisation. However, it can be challenging to form a productive team. Often

  • types of stress

    What are Albrecht’s Four Types of Stress

    Stress has become a typical occurrence in many people’s lives in today’s fast-paced society. Whether caused by job, family, or personal difficulties

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