What is ADKAR Change Management Model? Complete Detail

In addition to the PCT Model, the Prosci ADKAR® Model is one of the two basic models of the Prosci Methodology. The abbreviation “ADKAR” stands for “Awareness, Desire, Knowledge, Ability, and Reinforcement,” which are the five outcomes that an individual must accomplish in order for a chance to be effective.

After examining the changing patterns of over 700 businesses, Prosci founder Jeff Hiatt established the model over two decades ago. Thousands of change leaders all around the world use ADKAR Change Management.

This effective paradigm is founded on the idea that organizational transformation can only occur when people change. The ADKAR Model, unlike the Prosci 3-Phase Process, focuses on individual change, leading individuals through a specific transformation and resolving any bottlenecks or barriers that may arise along the route.

Employees don’t grasp the necessity of embracing the change or how to do so successfully, which is why many organizational reforms fail. They just recognize that something is changing. Leaders are frequently unprepared to successfully engage individuals through change and handle any possible opposition.

How does ADKAR Change Management work?

Let’s look at how changemakers can put the ADKAR model into reality, one aspect at a time:

1) Awareness: Make people aware of the rationale for the change

Why is it important to change? This is, without a doubt, the most crucial question to answer. People will be hesitant to participate unless there is a clear explanation and reasoning for the change.

To raise awareness of why the change is necessary, provide the argument from many perspectives, especially via personal experiences. People don’t need another “bullet list”; instead, they want to hear firsthand accounts of the problems that exist in the current condition and what may be accomplished in the desired state.

It is critical to allow individuals to engage in open discussion in order for them to reflect, ask questions, and offer their own examples and experiences. You may also do video interviews with consumers or workers to highlight different points of view and create a compelling argument for the change.

2) Desire: Individuals should be empowered and engaged

Because you can’t tell others how to feel, this aspect of change management is difficult. However, there are unique reasons why people may be resistant to change. Employees may best accept change—even if it has negative consequences—when they are well treated and listened to at all stages of the change process, according to studies.

A typical blunder is inviting workers to a strategy kick-off where they engage in a discussion about the change and then failing to follow up. Employees are fed up with scribbling suggestions on post-its and flipcharts and never receiving feedback.

As a result, continuous communication and engagement are essential for growing the desire for change and preventing change resistance from forming due to dissatisfaction. Invite your workers to share their expertise and experiences, provide them with feedback, and answer any questions they may have.

3) Knowledge: By sharing, you can learn

What role will individuals play in the transformation? Employees and supervisors may need to learn new in-depth information or complete new training in order for a change to occur in your business.

Learning does not happen in a vacuum, regardless of what knowledge people require. The sharing of views and experiences with others is a crucial element of the learning process. This is how we make sense of what we’ve learned and how we apply what we’ve learned.

Social learning is essential for disseminating information and adding value to your company. Don’t just send folks to a course; make sure they have the framework and resources they need to put their ideas into action.

4) Ability: Identify and overcome obstacles

While knowledge is concerned with theory and comprehension, the ability is concerned with how well you can carry out tasks.

What is preventing people from making a difference? People may be unable to join for a variety of reasons. You’ll be able to recognize and monitor possible impediments if you maintain your ear to the ground. Inquire about people’s lives and what they’ve been working on. You could find out that they don’t know how to prioritize their duties or that they can’t reach out to the proper individuals. They may feel constrained by their own abilities, time constraints, or organizational systems.

5) Reinforcement: Keep your gaze fixed on the target

Making change stick is a key problem in organizational growth. How do you assure that things don’t revert to their previous state?

Continue to discuss how things are going, celebrate milestones, and share success stories to keep the momentum going. Share information and tales about the change on a regular basis—whether it’s a video from a satisfied customer or a quote from an employee—to ensure that everyone understands how it’s going and what still needs to be done.

Encourage managers to meet with workers one-on-one to follow up. Allow individuals to discuss any issues that emerge so that they may be resolved as soon as possible.

adkar change management model
ADKAR Change Management

What is the Adkar model to overcome resistance?

The individual change model of Prosci is a useful tool for determining the source of resistance. It deconstructs effective transformation into the five main components of Awareness, Desire, Knowledge, Ability, and Reinforcement.

When a change fails to take hold and resistance arises, the ADKAR Model (ADKAR Change Management) may be used to pinpoint the source of the resistance. Is the lack of understanding of the need for change to blame for the resistance? Is it due to a lack of willingness to change? Is it due to a lack of understanding or a fear of not being able to succeed once the change is implemented? Are there any ability hurdles that are causing the resistance?

The ADKAR Model (ADKAR Change Management) may be used by change management practitioners – including “real” resistance managers, as described in the third technique below – to understand and address the core cause of resistance. In the paperback book ADKAR: a model for transformation in business, government, and our community, you may learn more about The ADKAR Model.

When was the Adkar change model developed?

Jeff Hiatt created the ADKAR model in 2003, and Prosci, a famous change management consultancy and learning centre, launched it as a practical tool in 2004. The ADKAR model is primarily meant to serve as a coaching and change management tool for employees who are going through organisational transformation.

What are the three levels of change management?

In practice, the focus of change management is three distinct levels – the level of the enterprise as an organizational capacity and competence, the level of the project as a benefits realization measurement, and the level of the individual as an approach to enabling the people to embrace and advertise.


The ADKAR Change Management Model is ideal for getting to the heart of the teams responsible for implementing the change. For instance, when adopting a new system with well-defined procedures, this approach is effective at motivating individuals to embrace the change. Likewise, when there has been an established agreed knowledge of the challenges from the start and you need to raise awareness about the solution.

As long as you are aware of what has to be changed, this model serves as an excellent frame of reference.

This approach, however, lacks essential parts of direction setting and planning for more complicated change projects with a greater degree of uncertainty. In such a situation, it may be better integrated, for example, with models such as McKinsey or the Nadler-Tushman Congruence model, which provide a more precise definition of the Change Initiative’s path.

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