Business and Marketing
Business and marketing are complementary to each other. We publish posts with information about marketing that will help you grow your business.
-
Top 8 Errors in Developing a Customer Journey Map
Creating an effective customer journey map is a common challenge, even for the most experienced business leaders. Since the process isn’t straightforward, it ca
-
What is Geodemographic Segmentation?
Geodemographic segmentation is the study of the population and its features, which are split geographically into regions. It entails the use of clustering algor
-
What is SWOT Analysis and Its Applications in Decision Making?
SWOT stands for “strengths, weaknesses, opportunities, and threats.” SWOT analysis is a tool for auditing an organisation and its environment. SWOT
-
How does live chat psychologically satisfy site visitors?
Live chat has become an increasingly popular feature on websites, allowing site visitors to engage in real-time conversations with customer service representati
-
Impact of Globalisation on Business Operations and Strategies
Globalisation refers to the national economy’s integration with the global economy. It increases the economic, sociocultural, demographic, political, tech
-
What Are the Features of E-Commerce-Based Businesses?
The word “e-commerce” is trendy these days. Despite its prevalence, we are ignorant of its significance, largely due to the fact that a variety know