Business and Marketing
Business and marketing are complementary to each other. We publish posts with information about marketing that will help you grow your business.
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The Impact of Private Equity on Small and Medium Enterprises
Private equity can really kick-start growth for SMEs. If you own a business, figuring out this type of funding might show you if it’s what you need. In this gui
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Differences Between PPC, PPV, CPV, CPA, PPA
PPC, PPV, CPV, CPA and PPA are all terms that you most probably have come across in the world of digital marketing. While they all fall under the umbrella of on
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Benefits and limitations of Contextual Advertising
Reaching the right audience at the right time is a leap to success in any campaign, and digital marketing has been no exception in the ever-evolving world. This
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Top 8 Errors in Developing a Customer Journey Map
Creating an effective customer journey map is a common challenge, even for the most experienced business leaders. Since the process isn’t straightforward, it ca
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What is Geodemographic Segmentation?
Geodemographic segmentation is the study of the population and its features, which are split geographically into regions. It entails the use of clustering algor
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What is SWOT Analysis and Its Applications in Decision Making?
SWOT stands for “strengths, weaknesses, opportunities, and threats.” SWOT analysis is a tool for auditing an organisation and its environment. SWOT