The definition of an influencer is different for every individual. But it’s a question that has to be answered by each influencer because it determines what content he or she produces, how he or she uses social media, and how his or her followers respond to it.
Young people, especially teens, are more likely to consider people who make a living off of social media as an influencer. They may be influenced by the money and popularity of a person but also by his or her content.
Older people, though, who grew up with social media, are more likely to consider someone a social media influencer when they post content that makes them popular on social media. They may be influenced by someone’s content, the person’s connections, or the fact that someone is making a lot of money doing something they enjoy.
Traits of a Social Media Influencer
So before we can determine who should be called an influencer, we have first to define what an influencer is and how he or she fits in the social media age.
The idea of an influencer is one that was first popularized in the 1990s by Jay-Z.
In the 2000s, it took the shape of a blogger who made a living producing content that would later become popular on another platform.
Today, an influencer can be anyone on social media.
- He or she could be a teenager or a grown adult.
- She could be the president of a company or a person with little or no influence who spends hours every day creating posts. He could be a YouTuber, a celebrity, or a well-known blogger.
- She could be a professional with a well-defined social media presence or a brand that has become known for producing content online.
- The influencer does not need to be famous or have many followers.
- In fact, being known and having a huge following are two characteristics that are not necessary to be considered an influencer.
How do you know if you’re an influencer?
The answer is simple: you just are.
- And that means you have a few things you should be doing.
- Your goal in life should be to produce more content than you consume. You should make as many posts as you can.
- If you are good at what you do, your posts will go viral and attract followers who, in turn, will subscribe to your content.
- As long as your content is good enough, you are an influencer.
Legal Guidelines Applicable for Social Media Influencers
Social media influencers are subject to the same legal guidelines as anyone else regarding defamation, copyright, and privacy. In addition, influencers may be subject to other legal issues unique to their situation, such as endorsements and sponsored content. Here are some legal guidelines that social media influencers should be aware of:
Defamation is making a false statement about someone that harms their reputation. This can be done orally, in writing, or even online. If an influencer makes a false claim about someone in a blog post or social media update, they could be sued for defamation.
To avoid this, influencers should make sure they do their research before making any claims about someone. If they’re not sure about something, they should err on the side of caution and not make a claim. If they do make a claim, they should be able to back it up with evidence.
Influencers need to be careful about using copyrighted material in their posts. They could be sued for copyright infringement if they use someone else’s copyrighted material without permission.
To avoid this, influencers should only use material they have created themselves or have permission to use. If they’re not sure, they should err on the side of caution and not use the material.
Social media influencers need to respect the privacy of their followers and the people they interact with online. If they share someone’s private information without their permission, they could be sued for invasion of privacy.
To avoid this, influencers should only share information that is publicly available or that they have permission to share. If they’re not sure, they should err on the side of caution and not share the information.
Social media influencers may be endorsements for products or services. If the endorsements are not truthful, they could be sued for false advertising.
To avoid this, influencers should only endorse products or services they have used and believe in. If they’re not sure, they should err on the side of caution and not endorse the product or service.
Social media influencers may be paid to post sponsored content. If they are not transparent about the content being sponsored, they could be sued for false advertising.
To avoid this, influencers should clearly label sponsored content as such. They should also disclose any relationship they have with the company or product being promoted. If they’re not sure, they should err on the side of caution and not post the content.
These are just a few legal issues social media influencers should be aware of. To avoid legal trouble, influencers should be careful about what they post and ensure they follow the law.