Email marketing is among the most effective marketing strategies to market your business online since emails can be sent at any time of day and there are no geographical limitations.
However, email marketing is not cheap and can also be labour-intensive. This makes it a good strategy for businesses with a limited budget.
The goal is to help small businesses grow their email list and reach potential customers identified as being relevant to them.
Why is email marketing so important for small businesses?
Email marketing provides a powerful way to connect with existing and potential customers, and it’s an incredibly affordable option. It allows you to quickly and cost-effectively market your business, build relationships with new customers, and nurture those relationships through relevant email communications. It gives you the ability to stay in touch with your customers, engage with them, and build relationships.
You may have considered beginning email marketing to reach out to additional consumers and leads. However, before you shout ‘professional = costly,’ there are several free email marketing platforms that can perform admirably—no more unpleasant shocks in the form of spam and no more humiliating personal data breaches.
We have given the best six email marketing tools in this post that you may utilise without worrying about your marketing budget:
SendinBlue is a powerful and user-friendly email marketing solution for small to medium-sized enterprises. They provide an excellent free plan, and even on premium plans, it is one of the most affordable email software options available. Sendinblue has a 5-star rating on Trustpilot and G2Crowd.
Sendinblue is a powerful platform that allows you to create high-quality, responsive emails for your business. From newsletters to sales emails, they have you covered.
They have a drag-and-drop editor that makes it simple to create a beautiful email campaign. With their drag and drop interface, you can even send your email directly to your customers.
Sendinblue‘s free plan allows you to send 300 emails every day or 9,000 emails per month. Now, 300 daily emails are enough for small to medium scale business owners. You can go for their paid plans once your business and email list grow. Their Lite plan starts at only $25. That allows you to send 20,000 emails; pretty affordable, right? Even better, if you opt to pay yearly, it will cost you only $22.5 per month on average.
With paid plans, you get A/B testing, landing page integration, multi-user access and telephone support.
Zoho is a product suite created to help web marketers get more traffic and sell products with less effort. It can be said that it offers an effective platform for those who want to have a complete marketing solution. With this platform, customers can build an automated marketing process and use it with a wide range of Zoho products.
Zoho is very flexible. This platform is the best choice for those who want to start a business with less effort and without investment. The main advantage is that customers can have several email marketing options at the same time.
With reasonable email and subscriber limits, Zoho’s Forever Free package is well worth investigating. Though automation is only available to paying clients, it does allow you to A/B test your emails, utilise its CRM capabilities, and offers a diverse selection of current email themes. You can send 12,000 emails to 2000 contacts every month.
Similar to Zoho, the free account has limited functionality (e.g. no advanced segmentation and delivery by time zone. However, you retain a more generous membership fee, and the interface is identical. Most significantly, you cannot contact them by email or chat.
Additionally, each email you send includes a tiny advertisement banner. Mailchimp allows you to send up to 10,000 emails each month to a maximum of 2000 contacts.
Moosend is an email marketing tool designed for small to medium-sized businesses. If you want to send a mass email campaign without needing to build a complex database, Moosend will help you. Moosend uses Moosend automation and has a clean interface to help you get your first campaign off the ground quickly.
In terms of additional features, this is arguably one of the more extensive free plans we’ve encountered, having access to practically every aspect of the tool (landing pages and team accounts not included). Additionally, it is the only tool we evaluated that does not mark your emails on its own. This is a limitless email service with a maximum of 1000 users.
MailerLite email marketing automation software is a fully-featured tool for managing your email marketing campaigns. You can start by building your audience and sending emails or move on and automate your emails with the ability to send to your entire customer database.
Use the tool to create unlimited autoresponders and use segmentation criteria to send to your entire customer list or even a segmented one. This tool is for anyone who wants to grow their email marketing efforts and is easy to use.
The company’s free lifetime plan enables users to send up to 12,000 emails to a limit of 1,000 subscribers. It gives you access to the platform’s core capabilities, such as automation, landing pages, and a website builder. Additionally, it offers a 14-day free trial of its premium services, including live chat, a template library, auto resend, and marketing pop-ups.
SendPulse Al is a comprehensive messaging platform powered by “Artificial Intelligence” and personalisation that enables users to connect with all devices via email, SMS, Web push, and SMTP,
Using SendPulse, you will be able to communicate with all of your clients, prospects, and customers on one centralised channel. In addition, you can also utilise our automated marketing, lead management, social media management, and CRM tools, which will help you grow your business.
Clients who use SendPulse Al consistently report improvements of 50% to 100%+ in engagement metrics, including click-through-rates, page visits, time on site, and conversions. It supports up to 15,000 emails per month, but only 500 subscribers in the free tier.
I hope this quick overview of the top 6 email marketing solutions helps you start your email marketing journey without spending a penny.
Which one do you use, or which one do you choose based on this article’s recommendations? Please let us know in the comments.