Social Media

Is Instagram no longer for non-video artists and creators?

Instagram has long been the go-to platform for artists and creators to share their work and build a following. However, in recent years, the platform has shifted to become a video-sharing app, and many non-video artists and creators have been left feeling sidelined.

It has been seen that the Instagram algorithm work in favour of Reels and videos instead of static images. Instagram marketing is not getting enough exposure to many marketers as well. In short, this initial photo sharing app is heading over to become TikTok or YouTube someday, maybe.

Instagram has been accused of copying features from TikTok, such as allowing users to make short videos with only 10 seconds of duration and putting them on the platform’s “stories” feature. Some people believe that Instagram is trying to Mayer itself as a competing app to Snapchat and YouTube.

Is Instagram on the Way to Become Another TikTok?

Lately, it seems that the app is becoming more like TikTok. There are a few reasons for this. First, Instagram has been adding more features similar to TikTok, such as the ability to add music to your posts and edit your videos with filters and effects. Many celebrities, such as Kim Kardashian and Kylie Jenner, have also slammed Instagram for being a copycat to TikTok.

Second, more and more people are using Instagram to share short videos instead of photos. In fact, a recent study found that Instagram videos are now more popular than photos.

And finally, TikTok users are starting to migrate to Instagram. This is likely because TikTok is relatively new, while Instagram is a well-established platform with a large user base. So, is Instagram becoming the new TikTok? It’s hard to say for sure. But one thing is clear: the two apps are becoming more and more alike.

In order to have a successful account on Instagram, you need to be posting videos. If you’re not posting videos, your account will likely not grow. While it’s true that Instagram’s algorithm now favours video content over static images, that doesn’t mean that a platform is no longer a viable option for those who don’t produce videos. There are still plenty of ways to share your work on Instagram and reach a wide audience – you just need to be creative.

Tips for Non-Video Creators on Instagram

Here are a few tips for non-video artists and creators who want to make the most of Instagram:

Use Instagram Stories

Instagram Stories is a great way to share quick snippets of your work or give your followers a behind-the-scenes look at your creative process. You can also use Instagram Story to share short video clips if you’re not ready to commit to posting full-fledged videos.

You can post photos of your paintings or drawings, or videos of yourself creating your artwork. You can also post screenshots of your work-in-progress. If you are using Instagram to sell your art, you can include prices and links to where people can buy your work.

Get creative with your captions

When it comes to captions, don’t be afraid to get creative. Use your caption to tell a story or give some context to your work. This is your chance to really engage with your followers and give them a taste of your personality. You can also enrich your post with some music from the Instagram music library.

Use hashtags

Hashtags are still a valuable tool for reaching new audiences on Instagram. When used strategically, they can help you connect with people who are interested in your work. Do some research to find relevant hashtags, and consider using a tool like RiteTag to help you find the most effective ones. Make sure to use Instagram analytics to understand what type of hashtags are helping you gain reach.

Tag other accounts

Tagging other accounts – especially those of other artists or creators – is a great way to get your work in front of new eyes. When you tag someone in your Instagram post, their followers will be notified, and some of them may decide to check out your account. If they share your work on their Instagram profile as Stories, it may give you some boost.

Go live

Instagram live is another great feature that can be used to demonstrate your art work without being an actor or dancer. If you’re not ready to post videos but want to share your work with a larger audience, consider going live on Instagram. This is a great way to connect with your followers in real-time and give them a behind-the-scenes look at your work.

Instagram may be shifting to become a video-sharing platform, but that doesn’t mean it’s no longer a viable option for non-video artists and creators. With a little creativity, you can still use Instagram to share your work and reach a wide audience.


It seems that Instagram is no longer a viable platform for non-video artists and creators. The changes to the algorithm have made it harder for posts that are not videos to be seen by followers, and the tools available for creating videos are more complex than those for creating images or text posts. For these reasons, it is important for artists and creators who are not interested in or comfortable with making videos to explore other platforms that may be a better fit for their content and their audience.

Another way around is to apply the abovementioned tips to gain followers and likes. However, considering the aggressive attitude of Instagram toward videos these days, it’s difficult to get the right attention from most users.

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Raj Maurya

Raj Maurya is the founder of Digital Gyan. He is a technical content writer on Fiverr and When not working, he plays Valorant.

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