If you have been into online marketing, you must have noticed that article marketing can be one of the most profitable ways to create a successful website for your company.
However, if you are new to this, article marketing can be quite confusing. Every day thousands of people join affiliate programs, yet thousands more get discouraged and give up trying to make money from their affiliate programs.
Still, thousands of others wait for their generous checks from all sorts of affiliate programs and laugh all the way to the bank every month. I make good money from an affiliate program using articles as the central part of my affiliate marketing strategy.
But what is more is that there are plenty of other guys out there doing the same, although some of them use more expensive methods than free articles. For example, recently, I saw a monthly check for $11,000 shown to me by a friend involved in a leading affiliate marketing program.
So what is the difference between the frustrated and the successful?
The difference is that the top earners have an affiliate marketing system for generating a constant supply of leads or traffic to the websites they represent. In contrast, the ones who do not make any money do not have any system. They often sit back and wait for things to happen. Sorry folks, the hype is just not true. You have to put in some effort!
This first article in a series will deal with three key factors one needs to address to launch a successful affiliate marketing strategy using pieces that can work for virtually any affiliate program.
1) You must know what works and what does not.
The problem with most affiliate programs is that you will not know where your traffic is coming from. Online is a disaster. It is like flying an aircraft blind. Sooner or later, you will crash.
A good solution is to start a blog with an identifiable topic for your affiliate program. Use a good site meter to monitor the traffic you are receiving care. You can then easily refer the people who visit your blog to your affiliate site. To make your blog even more interesting, you can carry Google AdSense pay-per-click ads. This way, you can have some income even as you build up your affiliate programme. Use the articles that you are posting elsewhere on your blog.
While generating revenue from your blog, do not lose sight of your main objective: to monitor what articles are posted and which websites bring in the most traffic. You can then use this information to constantly improve the volume of traffic headed to your affiliate program site.
This is yet another reason why it is so essential to select an affiliate program based on a subject you are personally interested in. Maybe closely linked to a hobby you love. Only then will you have the enthusiasm to consistently come up with various new ideas to market your affiliate program, have the passion required to test and improve, and enjoy doing so regularly.
See my other articles on how to write compelling articles and where to post them.
2) Write consistently
Some people will shortly post a few articles and then throw in the towel. What a waste. Not only do they lose the benefits of the viral effect all good articles enjoy on the net. But they will also end up wasting a lot of their valuable time. Time is a precious resource; imagine spending so much of it on something, and not then you abandon it and end up not having learned anything?
The other thing is that you will have to be very consistent with your postings for traffic to increase.
But it’s not enough to have people visit your website and buy your products. You have to convert them to your website. One of the easiest ways to do this is to teach them. If they have a question about something, you can answer it. This will generate a lot of visits to your website. And because the person who visited your website may need your product.
3) Use keywords to increase traffic
Ignore keywords at your peril. Keywords are the currency of online content. You will only enjoy 5% of the effect or even less if you ignore keywords.
Look for keywords that are rising in popularity but do not have too much competition yet. That way, you will have a fighting chance of pulling in traffic from the search engines, which is the most effective affiliate marketing method so far. This can quickly be done using search engines and testing various keywords to see what results you get.
The effectiveness of search engines is why many successful affiliates buy pay-per-click ads as the core of their affiliate marketing strategy. However, since you are doing your affiliate marketing with articles, you will need to work harder to place your keyword-rich articles on as many websites as possible. Done correctly, it can be just as effective.
For example, ten keyword-rich articles placed on 50 different sites and viewed by an average of just two people per day will give you 1000 hits per day; if 20 per cent of these people make it to your affiliate site every day, that is 200 serious visitors a day. Enough to make most affiliate programs work well for you.
Please do not take these figures too seriously. It also depends on a lot many other factors, which we will discuss in future articles.
Most of the time, when you write a product review, it’s for one of your own products. But there are many, many ways to get people to visit your website and buy something from you. The only thing you have to do is to create something people will want to read. That’s the problem with creating affiliate marketing articles. You have to write something people will be interested in reading.