In the contemporary era of a data-driven society, possessing a comprehensive comprehension of one’s clients is vital for achieving success in the realm of business.
Customer surveys are an effective instrument for collecting useful insights into their requirements, inclinations, and viewpoints. They have the ability to enhance products and services, detect market trends, and assess client satisfaction. However, with the abundance of survey tools at one’s disposal, the task of selecting the most suitable one may be very daunting.
This article explores the 5 best survey tools for businesses, catering to different needs and budgets. We will discuss the features and pricing of each tool.
1. SurveyMonkey
SurveyMonkey is a software company that offers online surveys, polls, and market research in the cloud. SurveyMonkey can be used on computers, laptops, smartphones, and tablets. The company has customers from more than 50 countries around the world. SurveyMonkey has a free trial option, but you’ll need to subscribe to their platform if you want to keep using it.
SurveyMonkey makes it easy to create a survey, poll or market research for a variety of purposes. You can create a survey that can be used as a poll, for collecting customer feedback, feedback from website visitors, online focus groups or market research. Surveys, polls and online focus groups can be used to find out what consumers are thinking, and how people feel about different products or services.
2. Google Forms
Google Forms is a popular survey tool due to its user-friendly interface and seamless integration with other Google Workspace applications. One of its primary advantages is accessibility; users can create and distribute surveys easily, allowing for quick data collection from diverse audiences. Google Forms offers various question types, customization options, and real-time response tracking, making it suitable for both simple feedback forms and more complex surveys. The automatic organization of responses into Google Sheets facilitates data analysis, which enhances efficiency for researchers and businesses alike.
However, Google Forms also has some limitations. While it provides basic design features, the customization options are relatively limited compared to more specialized survey tools that offer advanced branding capabilities or complex branching logic. Furthermore, respondents need a stable internet connection to participate in the survey, which may exclude certain demographics. Privacy concerns can arise as well since responses are stored on Google’s servers, leading some users to hesitate about sharing sensitive information through the platform. Overall, while Google Forms is an effective tool for many scenarios, it may not meet all needs depending on the complexity and sensitivity of the data being collected.
3. Typeform
Typeform is known for its engaging and interactive user experience. One of its standout features is the conversational interface, which presents questions one at a time, encouraging higher engagement and completion rates. Typeform offers a variety of customizable templates and multimedia options, allowing users to create visually appealing surveys that reflect their brand identity. Additionally, it supports conditional logic, enabling more personalized question flows based on respondents’ answers, making it suitable for in-depth data collection.
Despite its strengths, Typeform has some drawbacks. The free version comes with limitations on the number of responses and features available, which may not be sufficient for larger projects or organizations. While its design capabilities are impressive, they can also lead to longer creation times compared to simpler tools like Google Forms. Moreover, Typeform’s reliance on an internet connection can hinder accessibility for some users. As a result, while Typeform excels in creating engaging surveys that capture attention effectively, it may not be the most practical choice for every situation due to cost considerations and potential complexity in setup.
4. JotForm
JotForm is a web-based platform for creating, sharing, and collecting online forms. Using a drag-and-drop editor, users may design forms and add fields, photos, videos, and other items to their forms. Users can share their forms via email or social media or by embedding them on their website. JotForm provides a variety of layouts and themes to select from.
Users can design forms in English, Spanish, French, Portuguese, Dutch, German, Italian, Japanese, and Chinese for free using JotForm.
Price: Free to $99 per month
5. AskNicely
AskNicely identifies itself as an NPS-based research and feedback platform. Its capabilities allow you to connect with consumers and receive actionable real-time feedback. This is the instrument to use if gathering CEO feedback from customers is a primary objective. Other popular CRM, help desk, and chat connectors can be found in the majority of significant businesses.
In comparison to other survey platforms, AskNicely is laser-focused on improving customer satisfaction and service. Due to its real-time capabilities, AskNicely provides the quickest gratification among the apps I evaluated. He requires input from the proper individual in the appropriate department to take action. AskNicely should be at the top of your list if you have a pressing need to communicate with your customers.
Also Read: Top 5 Online Meeting and Webinar Tools in 2025
Conclusion
In conclusion, unlocking valuable customer insights is no longer a guessing game. With a variety of survey tools available, businesses of all sizes can find the perfect fit to gather feedback and make data-driven decisions. Whether you prioritise affordability and simplicity or require advanced features and enterprise-grade security, there’s a survey tool waiting to empower your customer understanding. By carefully evaluating your needs and budget, you can harness the power of surveys to transform your customer relationships and drive business success.
