5 Best Survey Tools for Your Business

In the contemporary era of data-driven society, possessing a comprehensive comprehension of one’s clients is vital for achieving success in the realm of business. Customer surveys are an effective instrument for collecting useful insights into their requirements, inclinations, and viewpoints. They have the ability to enhance products and services, detect market trends, and assess client satisfaction.

However, with the abundance of survey tools at one’s disposal, the task of selecting the most suitable one may be very daunting.

This article explores the 5 best survey tools for businesses, catering to different needs and budgets. We will discuss the features and pricing of each tool.

5 best survey tools for your business

Why Should I Use a Survey Tool?

Before you invest any time or money in yet another business tool, let’s take a look at some of the reasons you should consider a survey tool:

Convenience – This is both a blessing and a curse of survey tools. But when used properly, it can make gathering feedback about your product a lot easier than manual methods. You can even decide whether it’s worth investing in a product before it ever reaches the market.

Low Cost – Collecting data manually can be cost and resource intensive which may not be suitable for all businesses. If all you need are the basics, you can find a free survey tool. Even the premium and pro products are reasonably priced.

Speed – You don’t have to wait long for the results to roll in. This means you can react faster to customer needs.

Customization – Survey tools make it easy to select the right questions to ask. You should be able to provide both open-ended and closed-ended questions.

Ease of Use – It’s easy for you to create and for your customers to reply to online surveys.

Customer feedback may provide you with valuable insight into your target market and help you develop better goods. You may build a simple survey with a few questions, or you can use it to collect more detailed information about marketing and consumer behaviour.

The finest tools analyse your collected data and make it simple to evaluate. Take a look at some of the greatest survey tools you have at your disposal right now, shall we?

1. SurveyMonkey

SurveyMonkey is a software company that offers online surveys, polls, and market research in the cloud. SurveyMonkey can be used on computers, laptops, smartphones, and tablets. The company has customers from more than 50 countries around the world. SurveyMonkey has a free trial option, but you’ll need to subscribe to their platform if you want to keep using it.

SurveyMonkey makes it easy to create a survey, poll or market research for a variety of purposes. You can create a survey that can be used as a poll, for collecting customer feedback, feedback from website visitors, online focus groups or market research. Surveys, polls and online focus groups can be used to find out what consumers are thinking, and how people feel about different products or services.

Price: Free to $85/month per user

Focus: Small to mid-sized businesses

2. Google Forms


  • Free: For businesses on a tight budget, Google Forms is a fantastic, no-cost option. It integrates seamlessly with Google Workspace, allowing easy collaboration and data analysis in Google Sheets.
  • User-friendly Interface: Even those with no prior experience can create surveys quickly and efficiently. The drag-and-drop interface makes adding and customizing questions a breeze.
  • Basic Features: Google Forms offers a good range of question types (multiple choice, Likert scale, open-ended), conditional logic for branching surveys, and basic data visualization tools.


  • Limited Customization: While Google Forms allows some customization, it may not be ideal for creating visually appealing or highly branded surveys.
  • Limited Logic Branching: The branching logic capabilities are fairly basic compared to more advanced survey tools.
  • Scalability Limitations: Google Forms might not be suitable for large-scale surveys with thousands of participants.

Pricing: Free

3. Typeform


  • Conversational Interface: Typeform takes a unique approach, presenting surveys as a series of engaging, conversational questions. This can lead to higher completion rates.
  • Visually Appealing Design: Typeform offers beautiful pre-designed templates and allows for extensive customization to create visually appealing surveys that resonate with your audience.
  • Logic Jumps and Branching: Typeform incorporates logic jumps and branching questions to guide respondents based on their answers, keeping surveys dynamic and relevant.


  • Limited Free Plan: The free plan offers basic features with limited functionalities and branding options.
  • Pricing Structure: Paid plans can be expensive for larger businesses requiring a high volume of responses.
  • Limited Question Types: Typeform has a smaller selection of question types compared to some other survey tools.

Pricing: Free plan with limitations, paid plans start at $25/month

4. JotForm

JotForm is a web-based platform for creating, sharing, and collecting online forms. Using a drag-and-drop editor, users may design forms and add fields, photos, videos, and other items to their forms. Users can share their forms via email, social media, or by embedding them on their website. JotForm provides a variety of layouts and themes to select from.

Users can design forms in English, Spanish, French, Portuguese, Dutch, German, Italian, Japanese, and Chinese for free using JotForm.

Price: Free to $99 per month

Focus: Individuals to Enterprise

5. AskNicely

AskNicely identifies itself as an NPS-based research and feedback platform. Its capabilities allow you to connect with consumers and receive actionable real-time feedback. This is the instrument to use if gathering CEO feedback from customers is a primary objective. Other popular CRM, help desk, and chat connectors can be found in the majority of significant businesses.

In comparison to other survey platforms, AskNicely is laser-focused on improving customer satisfaction and service. Due to its real-time capabilities, AskNicely provides the quickest gratification among the apps I evaluated. He requires input from the proper individual in the appropriate department in order to take action. AskNicely should be at the top of your list if you have a pressing need to communicate with your customers.

Price: $49 to $499/month

Focus: Mid to Enterprise


In conclusion, unlocking valuable customer insights is no longer a guessing game. With a variety of survey tools available, businesses of all sizes can find the perfect fit to gather feedback and make data-driven decisions. Whether you prioritize affordability and simplicity or require advanced features and enterprise-grade security, there’s a survey tool waiting to empower your customer understanding. By carefully evaluating your needs and budget, you can harness the power of surveys to transform your customer relationships and drive business success.pen_sparktunesharemore_vert

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Raj Maurya

Raj Maurya is the founder of Digital Gyan. He is a technical content writer on Fiverr and When not working, he plays Valorant.

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