Benefits and limitations of Contextual Advertising

Contextual advertising is a kind of internet advertising that is most often associated with content-based websites. Contextual advertising displays advertisements that are relevant to the page’s real content.

To begin, a contextual advertising system searches a webpage’s content for keyword terms. The technology then returns relevant, tailored advertisements depending on the material being seen. If someone visits a page on art supplies, they will see advertisements for art suppliers, painting merchants, and online art museums, among others.

Contextual ads appear as:

  • Separate ads that are placed in specific areas of the page
  • Inline or in-text contextual ads
benefits and limitations of contextual advertising

Typically, they are text-based advertisements that include connections to connected websites. The website owner can specify the position of contextual advertisements on his or her website. Your advertisement will appear in a box labelled “sponsored links.” To conduct contextual advertising, you will need to utilise the services of pay-per-click search engines. Google AdWords and AdSense have promoted this format.

Inline ads

Inline ads come in the form of hyperlinks to text phrases within the website’s content. When the mouse hovers over the phrase, a brief summary appears in a box like a tool-tip. If the reader wants further information, he or she may simply click on the link.

Advantages of contextual advertising

  • You get to reach only those people who are already looking for that information or related information
  • You pay only if anybody clicks on your link
  • Such links don’t annoy people
  • If the information you provide is good the user gets delighted

Disadvantages of contextual advertising

  • It distracts people away from the content they want to read
  • If the location of the ad is between the content, then people might get annoyed
  • Such ads have become so common that web users have started ignoring them
  • Your competitors’ ads might get placed along with your ads
  • Serious users who are looking for information generally do not click on ads
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