In today’s world, search engine optimisation (SEO) is one of the most talked-about and contentious issues on the internet. In addition, it is one of the most misunderstood subjects in the world.
In its most basic form, search engine optimisation (SEO) is the process of making changes to a website to rank higher in search engine results pages generated by crawlers. This concise and to-the-point definition of search engine optimisation (SEO) has the potential to elicit lively disputes regarding the meaning and purpose of the term “SEO.”
As a result, the question may be raised as to why SEO is such a popular and contentious issue that generates so much discussion among members of the SEO community and the broader internet population, particularly website owners. According to my humble view, there are six reasons why search engine optimization (SEO) is now enjoying the level of popularity that it does.
1. Targeted Website Traffic
SEO is one of the most hotly debated subjects on the internet today. Additionally, it is a subject that is frequently misinterpreted. In its simplest form, search engine optimisation (SEO) is the process of modifying a website to improve its performance in search engines’ organic, crawler-based listings.
Even this concise explanation of search engine optimisation (SEO) may spark disputes regarding the term’s meaning and purpose. Thus, one may reasonably enquire why SEO is such a popular and contentious subject that generates so much controversy among the SEO community and the wider internet population, particularly website owners. In my honest view, there are six reasons for the popularity of search engine optimisation (SEO).
2. SEO Controversy
Search engine optimisation (SEO) is one of the most contentious issues in the administration of online websites. Proponents of SEO argue that it enables websites to be found in search engines, which is critical for any website wishing to generate traffic on the internet nowadays.
However, opponents of SEO can argue that many websites attain high search engine exposure without the assistance of SEO specialists and that SEO professionals just give guesswork at a high expense with no guarantees of search engine ranking success.
This situation, which has some substance in terms of the arguments on both sides, results in intense daily conversations between proponents of SEO and SEO opponents on forums, blogs, websites, and newsletters throughout the internet, as well as exposure in publications and on television.
Simply said, controversy generates attention, and whether you like it or not, SEO generates a lot of controversies. Additionally, as long as search engines remain the primary source of focused website traffic, SEO will remain a prominent topic.
SEO is a multibillion-dollar industry. Each year, search engines produce billions of dollars in revenue from advertising. Each year, websites generate billions of dollars for their owners through search engine advertising or organic (free) placements in search results.
With billions of dollars at stake regularly, it’s not surprising that anything that might provide a person or business a competitive edge in the ultra-fast internet world will be a popular topic of discussion and controversy.
Additionally, as a result of a combination of perception and reality that emphasises search engine optimisation as a critical component of increasing internet sales, search engine optimisation has become a very popular topic for decision-makers in a large number of companies, resulting in increased attention to SEO in the business world and beyond.
4. No Standard SEO Rules or Regulations
Search engine optimisation (SEO) might be compared to the untamed wild west of the modern-day. Essentially, anything may be said or done because the sector as a whole lacks institutional norms.
Thus, no one is truly correct or incorrect about any opinions, remarks, or conclusions regarding SEO approaches and/or procedures. Individuals define what constitutes ethical behaviour, and each individual has their own set of ethics. What one person may regard as unethical, another may regard as perfectly honest, well-intended aid. This is why the SEO business uses terms such as a white hat and black hat SEO.
5. Search Engines
SEO was formed as a byproduct of search engines’ invention, use, and popularity. Without search engines, the SEO business we know would not exist in its current form and style.
As annual statistics reflect, the vast majority of targeted website traffic on the internet is produced directly or indirectly through search engines, and a very high percentage of online purchases are directly attributed to visitors arriving via search engines in search of items and/or services.
With search engines playing such a major position on the internet and their success depending on their ability to give accurate and trustworthy search results to their users, effective search engines tend to create an informal connection with the SEO sector.
Whereas a certain bit of SEO effort on websites helps search engines deliver what their users want, which is high-quality search results.
As a result, search engines may occasionally send SEO information and recommendations straight to their users via the search engines. This benefits the SEO business significantly by elevating the sector’s profile among the primary stakeholders interested in organic (free) search results, namely, search engine users seeking particular information and website owners seeking to be found in search engine results.
6. SEO Mystery
Almost no SEO specialist will go into depth about their SEO efforts. Some will supply some SEO material, mostly used for advertising SEO specialists through forums, blogs, and newsletters.
Even available e-books and printed books only provide a broad overview of SEO. For the ordinary website owner and/or those interested in organic search engine rankings, search engine optimisation (SEO) is a complete mystery.
This mystery produces a high level of interest in the SEO industry and helps feed the popularity of search engine optimization (SEO).