YouTube has announced a change in its advertising policy that will allow more profanity in videos. This move comes as the platform seeks to strike a balance between maintaining its commitment to being a family-friendly site and giving creators more creative freedom.
Strong profanity may receive limited ads; moderate profanity may obtain full ad revenue.
Under the new policy, videos containing mild profanity are now eligible for full monetization. Moderate profanity may still receive limited ads, but videos containing strong profanity in the first 7 seconds or repeatedly throughout the video will not be eligible for any ads.
YouTube also prohibits the use of profanity in titles and thumbnails.
These changes were made in response to feedback from creators who felt that the previous policy was too strict. YouTube stated that it wants to give creators more creative freedom, while still ensuring that its platform is safe and advertiser-friendly.
This move by YouTube has been met with mixed reactions from both creators and advertisers. Some creators are hailing the change as a step in the right direction, arguing that it will allow them to express themselves more freely and connect with their audiences more authentically. However, some advertisers are concerned that their brands may be associated with content that contains profanity.
It’s important to note that this is still a relatively recent change, and its full impact remains to be seen. However, it likely represents a shift towards a more nuanced approach to profanity on YouTube, balancing artistic expression with advertiser needs and user preferences.tunesharemore_vert