Why Do Adware and Malware Even Exist?
Adware is malicious software that is created to display a large number of commercials and other advertisements on your computer.
Adware also interferes with the computer’s proper functioning and displays pop-up and banner ads while you are trying to use the application. Although adware can be annoying, it can also pose a potential threat. So, there is no harm in getting rid of it.
Like other types of malware, adware is a serious problem since it compromises your privacy and can even crash your computer. Its presence on a computer is usually followed by an avalanche of advertisements flooding the user’s screen. Your search history will be visible, and you may be asked to pay to keep using a service if your browser displays adverts relevant to the content you are viewing. Further, several forms of Adware are capable of monitoring your online activities.
Adware can be downloaded and installed without your awareness and can even be included as part of your software. It could also be included with some other software that you decide to utilise. If you see any pop-ups or advertisements, or if your anti-virus program displays messages or warnings about any of your installed software, you most likely have an adware application installed on your computer.
Adware is sometimes packaged with computer games, so you should be aware of any games that you download. Another thing to be aware of is free software that you can obtain from the internet. The terms of service of many programs on the internet are purposefully unclear, and the terms normally imply that they hold the rights to the software. This means that it is truly feasible for them to take the software and change the way that it operates. You may assume that you are acquiring a free application and that you are not doing anything that affects you, but if the terms of service are ambiguous, then you have no way of knowing if you are breaking any terms and conditions of the programme.
What is Malware?
Malware is a generic term for malicious software, typically considered to be software (or possibly hardware) that attackers use to disrupt computers, gain access to data, or otherwise gain a benefit.
Security researchers have put in a lot of time and energy into finding ways to identify and eliminate malware because of the danger it poses to users’ information and privacy. Software like adware, spam filters, and virus scanners frequently come with malware applications preinstalled. Malware encompasses a variety of programmes such as Trojans, keyloggers, password stealers, hijackers, viruses, worms, and spyware.
The malware threat is not something new. With that said, the threat has become much more widespread and the attacks more numerous, and with that, a lot of malware in recent years has been new and unknown threats that we as users, have not been trained to watch out for. It can get quite challenging for users to protect themselves and their computers.
Why do Adware and Malware Exist?
You might be wondering why there are so many kinds of adware and malware. Particularly because you don’t see why you’d wake up and decide to spend a bunch of time developing something to annoy a tonne of people you’ll never meet. It seems a bit crazy that people derive enjoyment from the idea that random people worldwide have to deal with the software you’ve written. It also seems crazy that some people think it’s okay to offer your product code for sale to random people and then have the audacity to complain when someone tries to buy your product.
But adware writers aren’t concerned with that. They don’t care that you have to take time from your day to deal with pop-up advertisements. They’re far too busy spending the money that those ads give them. Those ads you see on your computer aren’t written by the guy who wrote the adware. That ad space isn’t sold to the adware writer either. They’re members of an advertising network that pays them for the number of people who view their ads. How do they make money? They get a commission on the sale of every piece of software that is bought because of an ad.
Many (particularly the less scrupulous advertising networks) don’t really care who is looking at the ads. They sell, for example, ten thousand advertisement views to an advertiser. They’re happy as long as they’ve shown those ten thousand views to someone. Sheep on the other end? No problem.
This is, of course, where adware comes in. They display the ads somewhere, rack them in the advertising views, and get paid in the process. Of course, I’m simplifying a lot here, but you get a general idea: those advertisements, even if you’re closing them, are making somebody rich at the expense of your free time and sanity.
And that’s not even touching the issue of the ads themselves. I’m sure you’ve seen those obtrusive little square things on your screen that make you want to rip your monitor off your desk and use it as a stress ball.
In conclusion, there are many reasons why adware and malware exist. Some of these reasons include the desire to profit, cause harm, or collect personal information. While adware and malware can be annoying and even dangerous, there are ways to protect yourself. Keep your computer updated with the latest security software, and be careful what you click on. So what can be done to combat this issue? Users need to be more vigilant about downloading and installing software on their devices.