What is Big Data Analytics?

Big data analytics is a field that utilizes advanced technologies to process, analyze and extract insights from large sets of structured or unstructured data.

As businesses and organizations generate more and more data every day, the need for professionals who can make sense of it all grows as well.

In simple terms, big data analytics involves using software tools to analyze gigantic amounts of information collected from various sources such as social media, sensors, financial transactions, customer interactions or any other relevant source.

The primary goal is to identify patterns and correlations that can help organizations make informed decisions about their operations, customers or products. But how exactly does big data analytics work?

We need to understand the concept of Big Data first.

What is Big Data?

We must look at what Big Data is in terms of technologies. Big Data is an umbrella term that refers to the technologies and methods we use to store, analyse, and communicate data.

The term “big data” was first coined in 2008 by Google engineer Jeff Dean, who defined it as a collection of data sets so large and complex that they cannot be processed using traditional database management tools. Since then, the concept of big data has grown rapidly. Today, we use big data analytics to make sense of terabytes of data.

To take advantage of big data, organisations need to develop new strategies for processing and using this information.

5Vs of Big Data

With the help of the 5 Vs concept (volume, velocity, variety, veracity, and value), it is possible to achieve this goal cost-effectively. Allow us to illustrate this with the help of an example from the healthcare industry.


Hospitals and clinics worldwide generate massive amounts of data; each year, 2314 exabytes of data is collected in the form of patient records and test results. All of this data is being generated at a breakneck pace, contributing to the big data velocity phenomenon.

What are the typical examples of volume in Big Data?

Customer Volume – With big data analytics, we can identify the volume of customers. We can figure out how many individual customers we can acquire or how many individual customers we should focus on.

Business Volume – With big data analytics, we can identify the volume of business transactions. We can figure out which business transactions are in a win/win/lose situation and which are in a lose/lose/lose situation.


Healthcare data makes up a sizable portion of the data flowing through the world’s wires. That proportion will continue to grow as the Internet of Things, medical devices, genomic testing, machine learning, natural language processing, and other novel data generation and processing techniques evolve.

Certain data, such as patient vital signs in the ICU, must be updated in real-time and shown instantly at the point of care. In these instances, Laney notes, system reaction time is a critical statistic for enterprises and may serve as a differentiation for suppliers building such solutions.


Big data variety is the term given to describe the various types of data included in big data sets. This includes traditional data sources such as transaction logs and customer profiles, as well as newer sources such as social media posts and machine-generated data. The variety of big data can be a challenge for organizations, which must find ways to manage and use all this information.


The term “veracity” refers to the accuracy and dependability of the generated data. Veracity is the quality of being true or real. In big data, veracity refers to the accuracy and completeness of data. Veracity can be compromised when data is not accurate or incomplete, leading to erroneous conclusions and incorrect decisions. To ensure that big data is reliable and useful, organisations must ensure that the data is accurate and complete before using it in decision-making processes.

There are a few things to consider when assessing the veracity of big data. First, you need to look at the source of the data. Is it reliable? Second, you must look at the methodology used to collect and analyze the data. Was it done correctly? And finally, you need to look at the results. Are they accurate?

All of these factors are important when assessing the veracity of big data. If none are up to par, then the data may not be accurate or reliable. This could have serious implications for businesses and organizations that rely on big data for decision-making purposes.


The medical industry will benefit from analysing this data because it will allow for faster disease detection, better treatment, and lower costs. This is referred to as the value of big data. However, how do we store and process all of this data efficiently? We have several frameworks available, including Cassandra, Hadoop, and Spark.

How is Big Data generated?

On any given day, one million people log onto Facebook. On YouTube, 4.5 million videos are watched each day. It is estimated that 188 million emails are sent each day. That’s a lot of information, so how do you categorise any information as “big data”?

Every month, a single smartphone user generates approximately 40 exabytes of data, which is enormous. If we multiply this number by 5 billion smartphone users, it becomes overwhelming for our brains to comprehend and process. It is difficult for traditional computing systems to cope with this volume of data. This enormous amount of information is referred to as “big data.” Take a look at the amount of data generated on the internet every minute. Snaps are shared at a rate of 2.1 million per second. Google receives 3.8 million search queries every day.

big data analytics

How is Big Data stored and used?

A data store may store data in typical files, databases, or even objects such as key-value stores. In any case, the fundamental principles remain unchanged: data must be accessible and useable. Accessibility provides the user with data access via programmes and tools. The data’s usability enables effective consumption by various applications.

Why is big data important?

Companies are storing huge amounts of data, and we need to store the data from all the sources. So we have to consider the problems related to the Data we are working on. Here is a list of a few common problems in big data:

  • There are different types of sources, like textual data, images, audio and video data. So we can’t just analyse one type of data.
  • There is a huge volume of data that we need to analyse and decide on.
  • We don’t have a perfect data warehouse for big data.
  • There is huge noise and clutter in the data.

What is Big data Analytics?

Big Data is the term that refers to data that is generated, stored and processed more rapidly than previously. Big Data Analytics is a way of getting out information from data that can be helpful for users to make smarter decisions.

Big data analytics is the examination of massive volumes of data. There is a vast quantity of diverse digital data. The term “big data” refers to the volume of data, and enormous data sets are measured in terabytes or petabytes. This is referred to as “Bigdata.” Following a thorough examination of Bigdata, the data was launched as Big Data analytics. This article will discuss the five Vs of big data and the techniques and technologies used to manage it.

Numerous individuals have a solid grasp of what big data analytics entails. We’re discussing the capacity to examine data, make sense of it, and extract knowledge from it. The digital age has ushered in an abundance of data created in several ways.

The digital era has opened up a vast universe of data, ranging from the weather to social media data to traditional internet advertising and traffic control. We lacked the tools and understanding necessary to exploit the data we’ve produced. Big data analytics software may assist us in analysing, categorising, filtering, and sorting all available information.

Big data analytics has opened up a new universe of opportunities. The capacity to conduct big data analytics is becoming necessary for practically all businesses wishing to expand. There is a never-ending influx of data from several sources, and we have yet to determine the optimum method to use to make judgments, so it is fortunate that analytics have evolved in recent years. Even within the field of data science, analytics is utilised in every industry segment.

For instance, data science can be utilised to determine why specific products are selling online or to assist a sales professional in comprehending client behaviour. Analytics can assist a financial institution in determining the optimal interest rate for a loan or assist a business in monitoring market trends to optimise the client experience.

How does big data help companies?

Data can create value in various ways. First, we need to look at the data sources that data analytics can offer. Companies use big data to extract valuable insights into the customer journey. They can gain insights into how customers use various channels to navigate to purchase a product. Big data can also help you identify your brand’s most effective marketing channels, allowing you to focus on what’s working.

Data can also help companies in decision-making by giving you insights into customer behaviour and help you make decisions. With the availability of data, you can understand what your customers want, what they don’t like, and what they’re interested in. This helps you provide better customer service and enhance the customer experience.

Is big data a good career option?

I think big data is a good career because of the huge demand there is for it. Big data is a fascinating field, and we know there is an enormous shortage of data scientists. What does that mean for you? That the demand for big data specialists is only set to grow.

Big data analytics jobs are generally in high demand because so many different types of jobs can benefit from the technology. It means a ton of money is being made through the different big data analytics projects.

For example, if you wanted to work on a project that helps determine the average time people spend shopping on Amazon, you would have to hire someone to work on that project. These people can then use the data they have to help companies learn more about what people are buying online. Companies can then decide whether they want to offer a promotion for a product that is on sale, or they can promote an extra coupon.


Now you know that Big Data is a type of data. Big data is any type that is too big, too complicated, too diverse, and too “fast-moving” to store, manipulate, and analyse using current databases or software tools.

Even within the field of data science, analytics is utilised in every industry segment. Big data can help you identify your brand’s most effective marketing channels, allowing you to focus on what’s working. Data can help you provide better customer service and enhance the customer experience. Data can also help companies in decision-making by giving you insights into customer behaviour. Big data analytics jobs are generally in high demand because so many different types of jobs can benefit from the technology.

With the current development in information technology, data collection has become prevalent. Big data is too large to be processed by conventional information technology (IT). Big data has become the core of various applications and is recognised as the future of information technology. The concept of big data has expanded to include data storage and retrieval technology.

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Raj Maurya

Raj Maurya is the founder of Digital Gyan. He is a technical content writer on Fiverr and He loves writing. When not working he plays Valorant.

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