Business and Marketing

What are Google Ads and Why Use Them?

Google Ads

Google Ads are a form of online advertising that allows businesses to promote their products or services to potential customers on Google.com and other Google properties.

Ads appear as text or image ads on the Google search engine results page or as sponsored links on the Google Contents Pages. They can be targeted to people based on what they are searching for on Google, where they are located, and other factors.

Google Ads and Pay per Click are two of the most commonly used advertising platforms on the internet today. In my opinion, one of the most important aspects of internet advertising is that it provides real data on the effectiveness of the different strategies. That is to say, how well do they work, and when.

What is Google Ads and How Does it Work?

A Google ad is a unit that is a single part of a Google AdWords account. It is a clickable object on a website that appears as an ad and is used to promote a business’s products or services.

When someone clicks on an ad, they can then be directed to a website that is relevant to the ad.

When someone clicks on an ad, their computer sends data back to Google to tell them about the clicks and actions that they took. Then Google matches this data with the keywords that they use, the products or services they have purchased and the other ad accounts that they have on Google. Based on this data, Google then provides you with the results of the actions.

How Does Google Ads Work?

Now that we have covered the what, the next thing to understand is how Google Ads work.

Google Ads are made up of two different parts:

Campaigns – These are accounts created by you and used to track the effectiveness of the ads that are used in them.

Ad Groups – These are groups of campaigns used to organize the ads on a single website. The Campaign and Ad group are the main components of a campaign. This is the information that is most important for you to understand when using Google Ads. When you create a campaign, you will use a few different options.

To get started, click on the blue ‘Create a new campaign’ button in the top right-hand corner. You will now have the option to create a new campaign and start it or use an existing campaign.

To select an existing campaign, click on the drop-down menu (shown above) and choose your campaign from the campaigns menu.

You will also have the option to create a new Ad group. Click on the ‘Create New Ad group’ link to create a new group. This will create a new group. Once you have created both, you will then be ready to start running ads.

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