Every company has a unique brand identity. Whether you own a design firm, a blog, or an online store, your company has a persona, voice, tone, values, and style. These components comprise your brand identity, which is an essential component of your company’s online success.
Now, the majority of entrepreneurs disregard the critical role that a strong domain name plays in their online success, forgetting that, like their brand name, their domain name serves as the online identity of their company.
And if your business must thrive online, you should put acquiring a powerful domain name that captures the soul of your company at the top of your priority list.
Creating a short, memorable, and engaging domain name that appeals to your customers is essential for achieving sustainable results online. However, not every entrepreneur is skilled in picking the best domain name, and that’s what we’ll be concentrating on today.
How to Pick a Great Domain for Your Company in Three Easy Steps
Make sure to look out for these crucial requirements when searching for a compelling domain name:
1. Find Domains That Would be Easy to Brand
Start your search by seeking an easy-to-brand domain name like Google, Bolt, and Apple. Using unique, intriguing, distinctive, creative, and brandable domain names will make it easier to communicate the fundamental principles and objectives of your company.
And since strong domain names are typically developed from excellent business names, we strongly advise picking a domain name that directly represents your company name. This makes it simpler for clients to locate you online while also increasing the value of your domain name.
Most well-known businesses with great brands, such as Microsoft, Tesla, and Amazon, know this trick, and they all have excellent domain names that accurately reflect their core identities. Therefore, your initial objective should be to select a memorable company name.
Here are four simple methods for choosing a catchy brand name.
● Craft Original Words: You can opt to create new words that accurately describe the services, characteristics, or goals of your business, like Gmail, Asana, and Accenture.
● Use Existing Words: Consulting a dictionary or thesaurus can help you find popular, everyday words that go with the tone, character, and essence of your company. Brands like Tinder and BeyondMeat took regular words and gave them unique meanings.
● Use Abbreviations: You could also simplify long and challenging words into short and catchy ones that describe your business. Brands like M&M, which is a shortened version of “Mars & Murrie,” and BMW, which stands for “Bavarian Motor Works.” are both excellent examples.
● Use a Naming Agency: One of the quickest methods to come up with an excellent brand name is to work with a naming platform that performs great naming contests that would enable you to get the best name ideas directly from your potential customer base.
2. Make Sure it’s Short and Engaging
Business owners must make it their utmost priority to get concise, easy-to-say domain names. The idea behind this is to make your domain name simple and catchy enough to remember, recommend, and locate online. Choosing a short, pleasant domain name is the best strategy for creating a word that won’t tax our brain’s limited memory.
3. Top-Level Domains (TLDs) are Essential
Despite the enormous expansion of the internet, top-level domains like “.com,” “.org,” and “.net” are the most widely utilised; in fact, these TLDs are used by virtually every top domain.
And despite the fact that there are currently over 1500 new domain extensions—a 145% increase over previous years—almost everyone who wants to access a website assumes that every domain name they enter and every website they want to access must have a recognisable top-level domain, like “.com” or “.org.”
Top-level domains are more expensive than other domain extensions, yet every company wants one because of how important they can be in gaining the confidence of customers.
However, if you are unable to get a dot-com extension for your chosen domain name, you should consider using rising extensions like “.io” and “.co,” as well as country-code TLDs like “.co” and “.eu.”
Watch Out for These Common Mistakes
A powerful domain is a vital key to flourishing online, and you must invest the time and resources to select a domain name suitable for your business. And while you’re at it, avoid adding misspelt words, symbols, and numbers to your domain name because doing so will complicate it and give customers a negative experience.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc. 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsourced naming platform, supporting clients from early-stage startups to Fortune 500 companies.