Business and Marketing
Business and marketing are complementary to each other. We publish posts with information about marketing that will help you grow your business.
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Tips for Sustaining in The World of Online Marketing
Online marketing is about a lot more than just posting a few pictures and selling a product; it is about creating a strategy for how you can market your busines
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A Step-by-Step Guide to Promoting Virtual Events on Social Media
In today’s digital age, virtual events have become increasingly popular as a way to connect with audiences around the world. With the widespread use of so
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Top 8 Errors in Developing a Customer Journey Map
Creating an effective customer journey map is a common challenge, even for the most experienced business leaders. Since the process isn’t straightforward, it ca
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What is the EPRG framework of International Marketing?
A company must reorient and re-organize its activities in response to the various operational responsibilities that come with different levels of involvement in
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What is an Oligopoly Market Structure?
An oligopoly is a market structure in which a small number of firms dominate the market. The word oligopoly is derived from the Greek word for “few”. Oligopolie
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What is Integrated Marketing Communication (IMC)?
IMC is a strategic business process the purpose of which is to plan, develop, execute and evaluate brand communication programs over time for existing and poten
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What are the pros and cons of internet promotions
Internet Promotions Many small firms are finding it increasingly difficult to maintain a competitive edge in today’s global market due to the rise of glob
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Steps to Build Your Product’s First Prototype
If you’re reading this, you likely have an idea for a product. Congratulations! The first step to making your product a reality is to build a prototype. A