As I’m sure you know, visitors have a certain expectation of your website when they arrive there. Some are interested in some information about your products or services.
Others just want to have a good time with you, without actually learning anything.
This first type of visitor may have some idea of what your website is about and if it might be helpful to them, but probably is not interested in learning a whole lot more about your company’s products or services. They are just hoping that you provide what they need, when they need it and give them the information they want as fast as you can. They are just there to find a reason to be happy.
While the second type of visitor may have no idea what you do and may only use your website to see if they like what they see. They expect no less than a great time from you and are here to see whether you deliver.
If you only provide enough product or service information on your website for the first type of visitor to feel satisfied, then you are providing too little information for the second type of visitor to be interested. You need both types of visitors to feel satisfied.
The Live Chat Application
Chat gives a live and direct connection to your website visitors and the information they need. Chat lets them know you are aware of their needs and give them what they need without letting them wait. A live chat gives them the opportunity to ask any questions they may have without having to get up and walk away from their computer.
The type of live chat you have should match the needs of your visitors, since if you have a live chat for the first type of visitor then you are only giving them information about your products and services, you are not answering any questions they may have. If you have a live chat for the second type of visitor, you may get a better response from them but you are not answering their questions. In both cases, you do not satisfy your visitors.
Benefits of Having Live Chat on Websites
Live chat has a more direct relationship to the needs of your visitors and provides more information to them, than anything else you can do on your website.
Another critical advantage of having a live chat is that it can satisfy more types of visitors since a live chat can satisfy first and second types of visitors with one form of live chat.
When they first arrive on your website they may have specific information need. A chat with your live chat agent may be more effective to satisfy their need than reading the information you have on your website.
After they are on your website they may have more general interest in you and your company. A chat with your live chat agent may be more effective than asking for general information on your company on your website.
Live chat will do exactly what you ask of it. If you have them talk about your products and services then they will. If you have them talk about your company, your products and services then they will.
A great thing about live chat is that it gives you an edge. You don’t have to do anything. You just have to tell it what to do. You have been asking your visitors for information for a long time and now it is time to give them what they want in live chat.
It’s been proven time and time again that people are more likely to buy from a company that they feel they can trust. In order to build that trust, many businesses are using live chat conversations to satisfy website visitors.
When you have a live chat conversation with someone, they can see that you’re a real person who is interested in helping them. This makes them feel more comfortable doing business with you.
Another benefit of live chat conversation is that it allows you to build rapport with your website visitors. You can get to know them on a personal level and learn about their needs and wants. This makes it more likely that they’ll do business with you in the future.
Overall, live chat conversation is a great way to build trust and rapport with your website visitors. It’s a simple and effective way to satisfy their needs and make them more likely to do business with you in the future.