Blogging and SEO – A perfect Small Business Marketer Match

With growing digital content, it is important to have a good strategy on how to distribute it to the public. In this regard, blogging is a powerful channel that has many benefits.

The first benefit is having links to your website. People will naturally click on your blog’s link and visit your website.

You can start your blog to showcase your best ideas, but it is important to keep your focus on being helpful. People will always want to read about something that makes them happy or will add to their lives. Blogging is very important to SEO, and there are a few ways it can benefit your search engine optimisation in this post.

How does Blogging Help in SEO?

Blogging is one of the best ways to help with SEO because it can help you get more traffic to your website. Bloggers often post new posts daily, which can provide a lot of content people can access and read. Also, bloggers often share photos and other information about their businesses on their blogs, making it easier for potential customers to find out more about the business.

One benefit of blogs that shouldn’t be overlooked is their impact on your Search Engine Optimisation efforts. Blogging can significantly enhance any website’s natural search results through regular postings and natural keyword placement. There, in fact, is no stronger way to market one’s website for free than by blogging with natural keywords.

Like article marketing, posting daily blogs with the keywords of your business included can have remarkable effects on your site’s ranking in any given search engine and thus earn you more traffic. One key to gaining more traffic from keywords is to use ‘niche’ keywords. These keywords or phrases may be searched for less often but with less competition. This means you may be able to rank much higher for these keywords.

An example: The keyword term “baseball” is often searched for, but millions of websites are optimized around this keyword. However, a keyword phrase like “Atlanta Braves pitcher John Smoltz news” would have fewer competitors. The longer keyword also increases the likelihood that your blog contains precisely what the visitor wants.

Getting picked up in search engines can increase the volume of traffic heading to your site every day. Top keyword placers use blogs to retain vast amounts of daily traffic to their sites by integrating a variety of niche keywords into their posts.

The amazing thing about blogs is that they are often picked up by search engines almost as quickly as one posts them, making it an even more powerful tool for SEO purposes. Our experience has been that blogs that take advantage of Google’s Blogger or WordPress are quickly indexed.

Another way blogging can help your site’s search engine ranking is by the quality score. Most search engines, including Google, rank sites with a quality score, the more unique, user-provided content, the higher it appears the quality score becomes.

The quality score will likely be below if a website is just a sales page and a few pictures. But if a site has a blog on it with fresh, daily posts, the quality score becomes much better, and thus the site gets ranked much higher when people are searching for your niche or keyword terms.


Doing SEO on your blog or site is one of the best ways to improve your search engine rankings. One of the ways to boost your traffic is to share your content on social media, which is also SEO-driven. There are many ways to use social media to boost your search engine ranking, but your content needs to be worth sharing to keep your readers coming back and engaging with your content. For this reason, you need to have relevant content for the readers.

If you haven’t considered a blog for the pure marketing aspect, it’s probably time you consider it from the SEO perspective. You’ve got nothing to lose but website visitors.

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Raj Maurya

Raj Maurya is the founder of Digital Gyan. He is a technical content writer on Fiverr and When not working, he plays Valorant.

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