SEO software is a type of computer programme that helps improve a website’s visibility and ranking on search engine results pages (SERPs).
An SEO software allows you to take a snapshot of what’s going on with your website on the web, track the performance of your website, and get a comprehensive report on your website performance.
It does this by providing users with tools to help them research keywords, track their website’s performance, and optimize their website content. Both experienced SEO professionals and beginners can use SEO software.
Why do you need SEO software?
Most software is complex and confusing. There’s just way too much going on to make any of it easy to understand. It’s not an easy task to become an SEO expert and you don’t want to be confused or stuck in the middle of something you don’t understand.
An SEO software keeps track of all of the SEO processes and tasks. They do all the tedious work for you so you can focus on what’s important. You can do other stuff while your software does the job for you.
There’s no more searching through lists of SEO tasks that need to be done. You know exactly what you need to be doing and how to do it. It’s a way to maximize your time and your efforts to get the most out of the process.
What exactly does SEO software do?
SEO tool works by analyzing and understanding the keywords of each web page and then optimizes your pages based on the keywords in them. It helps to bring more visitors to your website.
SEO software helps monitor the growth of your website, and you can also check the growth of your brand. This kind of tool can also be used to analyze the performance of your website and improve it.
SEO software frequently starts from the following assumption:
- look at the page that ranks number 1 in Google,
- do exactly the same + a bit better,
- and you will be number 1
SEO software will then examine “all” the SEO parameters that it finds out about the number 1 site in Google. Then this SE software will automate the process of mimicking your site.
SEO is more than a software approach!
SEO is the art of ranking number 1 in any search engine for any keyword. Spiders place a website at the top of their search results because they “believe” that the site deserves to be there. The spider, of course, is unable to reason independently; a programmer is required to instruct the spider on which website is the most useful.
Now, if you are smart enough to feed the spider exactly what the programmer thinks is necessary, you will know rank number 1. This is exactly what SEO software does: it claims to know and tackle “all” the parameters that make a website ranking number 1.
Pitfalls of a software approach to SEO
Let’s say you discover all the factors required to make a website the first search result. You can include all of these factors on your website and are even listed as the top result. All right then, if your website deserves to be rated number one. It’s the search engine’s fault if users start complaining that you’re not there.
If “someone broke the coding” of the spiders, Google will discover them quickly. Spiders will be updated to provide visitors with high-quality results!
This means you need to upgrade your SEO software approach…: you are running after the facts instead of above the points.
How to be ranked number 1?
An important thing to note is that SEO has changed since Google began crawling the web, and in the early days, the title tag was key to ranking well. Now, in this era of Panda and such, it is even more important to be on top of your game with a proper title tag.
Google’s Page Rank (or PR) is a complex algorithm that uses many different factors to determine how well you are doing. If your title tag is not optimised for search engines, it’s not the best indicator of your site’s value. Many search engines, including Google, have now adopted a more human-based approach to ranking search results. They read your page and look for things that are in the right places and that are relevant.
Title tags are essential. They must be relevant, concise, and accurate. Search engines look for these characteristics in order to determine how useful your page is. A site’s title tag should be an accurate description of your page’s contents. Make it as informative as possible.
You rank number 1 because you deserve it.
In spider logic, this still means:
– your page talks about the keyword you are optimizing for
– your page has lots of incoming links about the keyword you are optimizing for.
This is what ranking number 1 should be about.
But my SEO software is really up to date, or is it not?
Your software can only be up to date AFTER the spiders’ software is updated. Unless you write the spiders yourself, you will always be a bit later. You cannot know all the parameters the spider takes into account unless you write the spider software yourself again.
The website’s age is one of the criteria you have no control over. Let’s say the spider is tasked with choosing between two websites, the oldest and the SEO imitation. Which one should it pick? This would be the most straightforward bet because you can’t alter your website’s age, can you?
A close look at SEO software
SEO software advertisements could say that you can get a top 5 Google Ranking in under 30 Days… If that is true, then check out to see:
- Is this SEO software’s website ranking number 1 in Google for SEO or SEO software?
- are the example websites the SEO software mentions to be ranked number 1, really number 1: number 1 in Google, that is?
- It’s straightforward to type in the keyword phrase of the SEO software example website and see if they are number 1 or not.
And don’t be fooled by SEO software that gives numerous examples of number 1 rankings in Bing or Yahoo: if you want to have a long-lasting number 1 ranking in any search engine, you better start having a number 1 ranking in Google.
Why do you do SEO in the first place?
SEO is 1 of the ways to get more traffic to your website. But there is more to getting a lot of traffic to your site than “blindly ranking 1 in Google”:
Always make sure you rank number 1 for a word a lot of people are looking for!
- If you buy any SEO software or out-source your SEO to SEO specialists: always check their SEO examples:
- are they ranking number 1
- are the keywords they rank for popular search keywords (bigger than 10.000 searches a month in the Keyword Selector Tool from Yahoo’s search marketing is considered not too low)
- how long did it take them to be number 1? How big is the competition for the keyword phrase
- how big is the competition for the quoted “keyword-phrase”
If the SEO software or SEO specialist can answer YES for all these items, you can start taking them very seriously!
Try it out for each example website. Any SEO software claims to have ranked number 1 for a specific keyword phrase. And of course, always start with checking if they are ranking number 1 in the first place!
If they are not, you will buy SEO software that doesn’t do the job! Ranking number 2 is ALMOST number 1; even worse, ranking number 9 is nowhere near ranking number 1.
Back to Basics: web-traffic
Your purpose is getting as many people to your site as possible, isn’t it?
SEO software has the purpose of ranking 1 in Google.
Now it is effortless to rank 1 in Google for the keyword phrase “jhdkghgkbdcds”,
but who is looking for “jhdkghgkbdcds”??? Nobody!
So if nobody looks for “jhdkghgkbdcds”, then why bother to rank number 1 with it?
What is a nice number when it comes to “popular keyword searches”? If you use the Overture Keyword tool, anything above 10.000 searches a month means quite popular, but: also know that above 10.000 “the big boys are competing
with you, below 1.000, you have the field for yourself. So a piece of good SEO advice is to work yourself from the bottom up: start with keywords that are not so popular, and once you are ranked high for those, then tackle the following more popular keyword on the list.
SEO software Conclusion
SEO software is a platform that combines many of the functions of search engine optimization (SEO). Several SEO software platforms are available today, but the SEO platforms are not the same as SEO software. Although many people think that the best SEO software is only one that can provide links, there are many platforms that provide additional functions for SEO, such as social media optimization (SMO), site building, link building, content management, and many other important elements of a successful SEO campaign.