What is Link Juice Concept in SEO

What is link juice?

Link juice is a term that gets thrown around within the SEO community. It has been around a while but has become a household phrase, and the reasons behind why a link is valuable are pretty simple.

“Link juice” is the term coined by Matt Cutts regarding SEO, which in essence is the influence that links have on the search engine ranking.

Many have heard the term “link juice” and assumed it to be this mysterious thing that is hard to understand. But, this is not the case. This term is just another way of explaining how much “expertise” (or strength) the link you place has.

Many had seen a great deal of link juice, especially when they first started with search engine optimisation. This article will explain link juice and how to use it for SEO.

When you have a link on another site, Google gives that site authority, and that authority is usually linked to an algorithm in the back-end that is designed to take into account the value of that site. If a site has links coming to them, the algorithms can recognise that those sites are highly relevant to what the user is doing, and therefore the authority of those pages increases.

How does link juice work?

When you link to a different site, a unique URL is used for that link, and that link URL will be placed in the text sent to that site. This URL is a unique identifier for that link and can be used to track the flow of link juice sent from that link, even if it is not shared publicly.

How to use link juice for SEO

When you’re linking to different sites, it is recommended that you only link to sites you really care about. If a page is just there for its sake, then that will not be a great thing for your SEO efforts.

Why would a link to a bad site ever help your SEO? If a page on your site has a link on a page that is not relevant to what your site is about, that link is not going to be of any help to your SEO efforts. You’re better off spending your link budget on links that will go to a page on your site about what your site is all about.

How to protect link juice draining

As your PageRank rises in the rankings, it becomes increasingly critical to safeguarding it. One method of depleting your website’s link authority (link juice) is to link from your website to another website unrelated to yours. If your outbound links are excessive or do not link to relevant material, the effect is that your website’s authority is being drained away from it.

Draining link juice is the technical term for this. When link juice is sent along to your website from a high-PageRank webpage with relevant content, the inverse occurs: your website receives more traffic.

The most popular way to prevent link juice from being drained is to include a code on your links that instructs search engines “not to follow the link,” resulting in no link juice being drained from your website. A no-follow tag is used in this situation.

The critical thing to remember is that you can prevent your website from losing vital link juice by including no-follow tags in your outbound links. Please be aware that the recipient of your link will not benefit from your link in terms of search engine optimization.

Using a no-follow tag informs search engines that this link does not have any SEO significance. It does not influence the visitor’s ability to click on the link to the final destination website. In other words, everything takes place entirely behind the scenes and is entirely transparent to website visitors.


Link juice is known as the quantity of “worth” that a hyperlink carries. When a blog post is shared on social media, social media websites determine the value of that content by looking at who linked to it, who their followers linked to it, and so forth. If a post is shared on a social media platform that receives a lot of low-quality, low-volume links, the site may suffer penalties. This is why creating content of the highest calibre is crucial. If a website produces high-quality content, its social media followers will want to link to it, encouraging additional people to share the content and revisit the website to see what else is available.

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