The phrase “lazyloading” refers to loading content only when it is required. Although this can be applied to many different sorts of content, photos are the most frequently used type.
When an image is lazyloaded, it doesn’t load until the user scrolls to the spot on the screen where it would be viewable. This can reduce bandwidth usage and speed up page loading, especially for pages with lots of graphics.
How does image lazyloading work?
Why should you care about lazy loading?
Lazy loading saves your bandwidth, which means you will not be going to a server that is too busy to handle any request and your site will load much faster. In the same way, lazy loading saves you money because the server will not use more resources to load the images.
Besides all of the above, lazy loading also makes the images to appear faster on your site, which is beneficial for your users because images play an important role in SEO.
Why is lazyloading important for SEO?
We all know Google wants to provide the best experience to its users, and one of the elements to do so is to make its users see high-quality and relevant images.
It has been shown repeatedly that images play a very important role in Google’s ranking algorithm. Google wants to load images as soon as they are requested and as quickly as possible. This enables the images to be indexed faster, which leads to higher rankings on SERPs.
Lazy loading helps with both of these 2 things. The images load sooner and faster, making the user experience much better and faster. And secondly, lazy loading saves bandwidth and server resources, which is good for Google and makes your site load faster, giving you a better user experience.
To sum up, it’s important for Google to load your images quickly and easily; lazy loading helps with both of those things.
Why is it not good for SEO?
The first thing is that your page will take longer and load more slowly since the images will take longer to load. However, since it takes time for the photos to load in the first place, even if they do so later, it is not a significant consequence.
Lazy loading is detrimental to SEO for a second reason—it lowers the picture quality of your page, which will have an impact on SEO. Therefore, if the photographs are of great quality and they appear decent, your page’s chances of ranking well will increase. However, your page will look far worse than one with high-quality photographs if the images do not look nice.