If you’re SEO-ing your site, link-building strategies are likely one of your top priorities. After all, backlinks are a huge ranking factor for Google and other search engines.
But as the SEO landscape continues to evolve, so do link-building strategies. What worked a few years ago may not work today, and what works today may not operate a few years from now.
So, how can you future-proof your link-building efforts? By keeping up with the latest trends and best practices, of course!
Top 7 Link-Building Strategies
The foundation of search engine optimisation (SEO) has always been linking building. However, link-building techniques have become sophisticated throughout the 23 years that Google has been around.
The focus initially was on connection quantity. Your website would rank better on search engine results pages with more links (SERPs).
Today, Google prioritises high-quality connections above low-quality links to ensure that websites with helpful information are placed higher. Due to this change in emphasis, link building is now a time-consuming but essential procedure. Website editors no longer connect to a page “simply because” since websites require quality links to rank.
Link builders need to locate relevant websites for backlinks and create helpful content for that audience. To help their websites rank in the SERPs, link builders must invest time, thought, and effort into developing sustainable link-building tactics.
Here are a few link-building strategies that are sure to work in 2023 and beyond:
Publish epic content
To earn backlinks, you need to give people something worth linking to. That means publishing high-quality, in-depth content that provides value and solves problems.
Gone are the days of short blog posts and listicles. You must publish in-depth articles, how-tos, and original research to stand out. The longer your content is, the better. But make sure it’s good quality – no one wants to link to a fluff piece!
Get involved in the conversation
The SEO world is constantly changing, so there’s always something to discuss. By getting involved in the conversation, you can position yourself and your site as an authority on the latest trends.
One of the best ways to do this is to start a blog and write about the latest industry news. You can also participate in forums and online communities or even guest blogs on other sites. It helps others know your knowledge and credibility, which may convince them to use your content or website in their articles and blog posts.
Link building is all about relationships. The more connections you have, the easier it will be to get high-quality backlinks.
So start networking! Attend industry events, connect with other professionals on social media, and reach out to bloggers and influencers in your niche. The more people you know, the better your chances of building strong relationships – and earning valuable backlinks.
Create link-worthy content
Not all content is created equal. If you want people to link to your content, you need to give them a reason to. Some content is naturally link-worthy, like infographics, original research, and data-driven blog posts. If you can create this type of content, you can earn high-quality backlinks.
Writing content that solves people’s problems would be the best strategy. Problem-solving is one of the main reasons why we all use internet most of the time, except when we use it for entertainment purposes.
Make your site link-friendly
If you want people to link to your site, you need to make it easy for them. That means having a well-designed website with a clear hierarchy and easy navigation.
It also means using the right anchor text and formatting your links properly. And don’t forget about link bait! By using strategies like content upgrades and exit-intent popups, you can encourage people to link to your site.
Promote your content
Just because you’ve published great content doesn’t mean people will find it automatically. You need to promote your content if you want to earn backlinks. There are several ways to do this, including social media, email marketing, and even paid advertising. Whatever promotion strategy you choose, ensure you’re putting your content in front of as many people as possible.
Monitor your progress
Last but not least, monitoring your progress and tracking your results is essential. This will help you identify which link-building strategies are working and which must be tweaked.
You can use several tools to track your backlinks, including Google Analytics and ahrefs. By monitoring your progress, you can make sure you’re on the right track – and adjust your strategy as needed.
Link building is an essential part of any SEO strategy. By following the latest trends and best practices, you can ensure your link-building efforts are future-proof. So what are you waiting for? Start building those links!
Avoid this while following Link Building Strategy
It is only fair to quickly discuss the link development approach you should avoid when discussing link-building techniques that are effective. Building as many links as possible is neither organic nor sustainable.
Google views the techniques used in this plan as spammy practices; therefore, if you use them, your site may be punished.
These black hat techniques consist of:
- purchasing links
- paying people to provide links
- spamming comment areas with links.
- Link structures.
- erroneous redirects.
While it may seem that “the more connections, the better,” Google prefers relevancy between links, so keep that in mind. Find authoritative and pertinent links to your website rather than aiming for a certain number of connections. As previously said, link development requires patience and time. It is not a chore you can “set and forget.”
However, by carefully considering a technique from the list above and putting it into practice, your site might be on the road to obtaining plenty of backlinks in the coming months.
One of the most important variables for ranking in search engine results is your website’s link profile. Remember that Google is more concerned with the user experience you provide than with the number of links pointing to your sites. Be wise and methodical while using blogging, social media marketing, SEO, and any other link-building marketing strategies.
Earning natural, trustworthy links is your true task rather than creating links. This is because quality now prevails over quantity in link popularity.