Facebook Pixel Code Template – Custom Tag Template

Facebook Pixel is a tracking code that you can add to your website to track user behaviour, conversions, and audience data.

It helps you to measure the effectiveness of your Facebook advertising campaigns by allowing you to understand how users interact with your website after clicking on your ad.

Essentially, it is a snippet of code that is placed on your website to track user activity, which can then be used to optimize your Facebook advertising strategy.

The pixel works by placing a cookie on the user’s browser when they visit your website, which can track their activity across your website, such as pages visited, products viewed, and conversions made.

This data can then be used to create custom audiences, retargeting campaigns, and lookalike audiences. It can also be used to optimize your Facebook ads for specific actions, such as purchases, form submissions, or pageviews.

Using the Facebook Pixel lets you gain valuable insights into your audience’s behaviour and preferences. For example, you can see which pages on your website are the most popular, which products are being viewed the most, and which ads are generating the most conversions. This information can help you to make more informed decisions about your advertising strategy and content creation, as well as optimize your website for a better user experience.

Facebook Pixel Code Template

The following Pixel code template is useful in case you have only Pixel ID but not the full-fledged code to install on the website.

All you have to do is replace your 16 digit pixel ID number at highlighted locations within quotes but without any brackets.

<!-- Facebook Pixel Code -->
<script>
  !function(f,b,e,v,n,t,s)
  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
  n.callMethod.apply(n,arguments):n.queue.push(arguments)};
  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
  n.queue=[];t=b.createElement(e);t.async=!0;
  t.src=v;s=b.getElementsByTagName(e)[0];
  s.parentNode.insertBefore(t,s)}(window, document,'script',
  'https://connect.facebook.net/en_US/fbevents.js');
  fbq('init', '{your-pixel-id-goes-here}');
  fbq('track', 'PageView');
</script>
<noscript>
  <img height="1" width="1" style="display:none" 
       src="https://www.facebook.com/tr?id={your-pixel-id-goes-here}&ev=PageView&noscript=1"/>
</noscript>
<!-- End Facebook Pixel Code -->

Alternatively, you can get a full-fledged Facebook Pixel code from Events Manager page on your Facebook account.