If you’re selling anything online, chances are you’ve heard about the importance of good user engagement.
After all, the only way you’re going to be successful as an eCommerce seller is by enticing your customers to return and purchase again. It’s also very easy to see how users could become passive and unengaged, but how do you encourage them to get more involved and actually visit your site again and again?
There’s a simple but effective way to do this. If you want to create meaningful engagement, it’s always good to give your audience a reason to stay and visit your site.
What Are Free Giveaways?
If you’re not familiar with the concept of free giveaways, this is the idea where you give away free items for your customers to get engaged with your site.
In fact, they have become one of the most effective ways to build the authority of your online store.
That’s because free giveaways incentivise your audience to come back.
Why are Free Giveaways Popular?
Let’s start off by discussing why they are so effective.
Firstly, they give you an opportunity to get the word out there about your business and its products.
So far, this is the most common way that eCommerce companies are doing so. The great thing about free giveaways is that you don’t have to pay for them.
This means that you have the opportunity to get the attention of thousands of people at absolutely no cost.
Moreover, it’s the right move for any company to get the word out about their business, and this concept of free giveaways is a great way of doing this.
Secondly, it builds trust. This is because when you give something away to your audience for free, they are not only interested in you as a person, they’re also interested in the products you sell.
This is because they know that you’re willing to give something away for free, which is a huge commitment. In this regard, we believe that the most valuable assets you can have online are trust and trustworthiness.
How Often to Use Free Giveaways?
It can be tempting to offer more and more free giveaways, but the problem is that it could damage your credibility.
Remember, this is an incentive that is built on the notion of trust. If you give away too many things to people for free, you might end up being seen as an unscrupulous company.
That’s why you should only use free giveaways to build relationships with your customers.
You should only offer free giveaways when you have truly valuable products. This is the reason why giveaways are more effective than Facebook ads.
When you offer your customers free things, they will be much more interested in your products. They’re more likely to purchase them, which means you’ll get more sales in the long run.
You can also use free giveaways in more than one way.
It is not only about promoting your business, but it’s also about marketing your brand. You’re likely to see even more conversions with free giveaways when you use it in this manner.
If you’re interested in boosting your conversions, you should read up on the top 10 marketing tactics you can use.
You can also use the tips in this post to develop more effective giveaway ideas. It can be easy to think of ideas, but it’s much more effective to think of something that can be offered to your audience.