If you’re selling anything online, chances are you’ve heard about the importance of good user engagement.
After all, the only way you’re going to be successful as an eCommerce seller is by enticing your customers to return and purchase again. It’s also very easy to see how users could become passive and unengaged, but how do you encourage them to get more involved and actually visit your site again and again?
There’s a simple but effective way to do this. If you want to create meaningful engagement, it’s always good to give your audience a reason to stay and visit your site.
What Are Free Giveaways?
If you’re not familiar with the concept of free giveaways, this is the idea that you give away free items for your customers to get engaged with your site.
Free giveaways are promotional activities or events when businesses give away free goods, services, or experiences to customers. These gifts are frequently used as a marketing tactic to gain publicity for the company, engage customers, and generate leads. Freebies can take many different forms, including free trials of goods, access to exclusive downloads, contest prizes, passes to events, coupon coupons, and more. These gifts are intended to generate interest in the business’s products and services while giving consumers something of value.
Why are Free Giveaways Popular?
Let’s start off by discussing why they are so effective.
Firstly, they give you an opportunity to get the word out there about your business and its products. So far, this is the most common way that eCommerce companies are doing so. The great thing about free giveaways is that you don’t have to pay for them. This means that you have the opportunity to get the attention of thousands of people at absolutely no cost.
Moreover, it’s the right move for any company to get the word out about their business, and this concept of free giveaways is a great way of doing this.
Secondly, it builds trust. This is because when you give something away to your audience for free, they are not only interested in you as a person, but they’re also interested in the products you sell. This is because they know that you’re willing to give something away for free, which is a huge commitment. In this regard, we believe that the most valuable assets you can have online are trust and trustworthiness.
How Often to Use Free Giveaways?
It can be tempting to offer more and more free giveaways, but the problem is that it could damage your credibility. Remember, this is an incentive that is built on the notion of trust. If you give away too many things to people for free, you might end up being seen as an unscrupulous company. That’s why you should only use free giveaways to build relationships with your customers.
You should only offer free giveaways when you have truly valuable products. This is the reason why giveaways are more effective than Facebook ads.
When you offer your customers free things, they will be much more interested in your products. They’re more likely to purchase them, which means you’ll get more sales in the long run. You can also use free giveaways in more than one way. It is not only about promoting your business, but it’s also about marketing your brand. You’re likely to see even more conversions with free giveaways when you use it in this manner.
One effective method to run free giveaways and boost user engagement is by using the Gleam platform. Gleam offers a powerful giveaway tool that helps you create and manage contests effortlessly.
Conclusion
By far you know what is a giveaway and why marketers use giveaways to attract and retain customers. Giveaways and freebies are effective promotional tools that businesses can use to connect with their target market and fulfil a variety of marketing goals. Companies can attract attention, create leads, promote brand loyalty, and increase brand visibility by providing free goods, services, or experiences. Giveaways thrill consumers and provide them with something of value, which raises customer engagement and trust. Additionally, freebies give businesses the chance to obtain crucial customer information and insights that might guide their next marketing plans. Giveaways may be a successful method for businesses to build their brand name, increase their customer base, and eventually spur growth with proper preparation and execution.
