Consider how frequently you interact with others throughout the day. You write emails, run meetings, talk on conference calls, make reports, make presentations, and argue with coworkers, just to name a few things you do at work.
We can spend nearly the entirety of the day communicating. So, how can we significantly increase our productivity? We can ensure that our communication is as clear and effective as possible.
The 7 Cs of Communication are, therefore, beneficial. The 7 Cs of effective communication are a list that you can use to make sure that your messages are well-organized and clear so that your audience can understand what you are trying to say.
Definition of Effective Communication
Effective communication is the process of sharing information between two or more people where the message is properly delivered, received and understood.
It sounds simple, but effective communication is often more difficult than it seems. When communicating with others, we sometimes have trouble getting our message across or may misinterpret what others are trying to say.
Let’s say, for example, you want to communicate to your boss that you’re overwhelmed with work and you need help. If you send a text message that simply says, “I need help,” your boss may not understand the severity of the situation. But if you call your boss and explain that you’re feeling overwhelmed and need some help, he or she will likely be more understanding and receptive to your request.
In this example, the sender (you) and the receiver (your boss) are both present, and the message is clear. The medium (speaking on the phone) is also effective because it allows for back-and-forth conversation.
On the other hand, let’s say you want to communicate to your boss that you’re overwhelmed with work, but you don’t want to speak to him or her directly. So, you send her an email. But in your haste, you forget to explain the severity of the situation. As a result, your boss may not understand how urgently you need help.
In this example, the sender (you) and the receiver (your boss) are both present, but the message is unclear. The medium (email) is less effective because it doesn’t allow for back-and-forth conversation.
Why is Communication Effectiveness Required?
Communication effectiveness is critical in organisations, corporations, and public relations. Educating others and connecting so that they can comprehend and react to your point of view, the seven principles of successful communication (7Cs), may give you a chance to build a better society. Famous political leaders communicate clearly and unambiguously with the public. “If you speak to a guy in a language he understands, you speak to his brain,” Nelson Mandela reportedly observed. You will reach his heart if you communicate with him in his language”.
Science in the modern day is similar to business in that scientists suffer from information overload. Oral presentations are the primary source of this problem. How many conferences or seminars have you attended where no speaker spoke too quickly or prolonged their presentation over the allotted time limit in order to cram too much material into too little time?
As a consequence, it must be efficient in order to save time and effort while achieving the intended goals. Scott M. Cutlip and Allen H. Center introduced the notion of the Seven Cs (7Cs) of successful communication in 1952 with the publication of the book “Effective Public Relations,” the first book of its type on the subject of public relations.
We’ll look at each of the 7Cs of Communication and demonstrate each aspect with both excellent and terrible instances.
7Cs of Effective Communication
Clarity is the first C of effective communication. When you’re writing or speaking to someone, be clear about your goal or intended message. What exactly are you hoping to accomplish by engaging with this individual? Any uncertainty on your part will cause uncertainty in the minds of your viewers. Keep the number of ideas in each sentence to a bare minimum to be easily understood. Check to ensure that your reader understands what you’re saying before continuing.
The public shouldn’t be required to “read between the lines” or create assumptions in order to understand what you’re attempting to convey on their own. The information and actions that are required must be clearly described so that the reader has the knowledge they need in order to take the appropriate action.
The second C of effective communication is conciseness. When you communicate concisely, you stick to the point and keep it short. Your audience isn’t interested in reading six sentences when you might get your idea through in three.
- Are there any adjectives or “filler words” you can get rid of? You can usually get rid of terms like “for example,” “you see,” “absolutely,” “sort of,” “actually,” “essentially,” and “I mean.”
- Are there any sentences that aren’t necessary?
- Have you stated your point numerous times and in various ways?
In simple words, Concise entails being brief with a limited number of words. Using precise information in short words will be seen as a clear way to talk to people during interactions. It works better when the receivers are more concerned with managing their time than with what is being said. Thus, providing brief valuable information is highly recognised as good communication, and the audience’s reaction will also be favourable.
Concrete communication implies being particular and clear, rather than fuzzy and general. When your message is concrete, your readers understand exactly what you’re saying. There are plenty of details (but not too many! ), vivid facts, and laser-like focus. Your message is clear and concise. When it comes to written communication, like reading research papers, scientists deal with limited time by skimming for important information and reading in detail only the most interesting parts. In both cases, if you don’t communicate well, the main point of your work will be hidden. You may risk citations and invitations to collaborate.
Your message is tailored to your target audience when it is on point. And error-free communication is the same as correct communication.
- Is the degree of education or expertise of your audience reflected in the technical words you use?
- Have you double-checked your work for grammatical mistakes? Remember that spell checkers aren’t perfect.
- Is the spelling of all names and titles correct?
In simple words, Correctness refers to the factual correctness of language used in communication between organisations or individuals speaking with them. It is critical in both verbal and non-verbal communication, where the use of the appropriate words at the appropriate moment is critical.
The set of data utilised in communication must be trustworthy and capable of substantiating the data presented during communication. For instance, firm representatives must communicate accurately when visiting various markets or individuals in order to conduct efficient product marketing.
It’s logical when your communication is coherent. The text’s tone and flow are consistent, and all points are related and pertinent to the main theme.
When making communication, the information must be completed. Give your audience all the information they need to make an informed decision or take action on your behalf. No important element of the message should be skipped. If you’re sending a reminder about a meeting, for example, be sure to provide specifics. Include specifics about the event’s place, time, and purpose, and invite others to participate.
The audience has all they need to be educated and, if necessary, take action in a comprehensive message.
- Is there a “call to action” in your message that lets your audience know exactly what you want them to do?
- Have you included all pertinent information, such as contact names, dates, times, and locations?
This is the last element among the 7 Cs of effective communication. This element suggests avoiding veiled insults or speaking in a passive-aggressive manner and adopting a pleasant, open, and honest tone instead. Always keep your audience’s point of view in mind, and demonstrate that you empathise with and understand its requirements.
Courteous communication is open, pleasant, and truthful. There are no veiled insults or passive-aggressive tones in this conversation. You consider your reader’s point of view and are sympathetic to their needs.
Who created the 7Cs of Effective Communication?
Scott M. Cutlip and Allen H. Center of the University of Wisconsin wrote Effective Public Relations in 1952. The “Seven Cs of Communication” was originally established in this textbook, which was the first in the subject of public relations.
What is the Importance of Effective Communication?
It is impossible to run a successful business without strong lines of communication. Effective communication fosters mutual comprehension and respect. The ability to express oneself clearly can foster mutual understanding and lead to more fruitful interactions.
Benefits of Effective Communication
Firm communication skills are critical to the development of a business. Communication is the exchange of ideas and thinking. When you adhere to all seven C rules in your communication, your presentation is flawless. It assists in making the right choices.
Effective communication accelerates the progress of your firm. If we meet the demands of our clients, they will assist us in growing our company. Several issues arise in a company. All of these are the result of ineffective communication or a communication gap. However, efficient communication may assist in resolving any issues. Additionally, it enhances the product’s quality. When workers get timely and appropriate instruction, they follow suit, improving quality and quantity.
Employees experience job satisfaction as a result of effective communication. Time and money are saved when thoughts and ideas are transformed in a timely manner. It contributes to the strength and longevity of our business relationship. Effective communication demonstrates your professionalism to colleagues and consumers. It contributes to the development of your distinguished image among the public.
Business communication principles always advance your business. To grow your company, you must adhere to the 7 Cs of effective communication.