Around the world, mobile sales have overtaken desktops by leaps and bounds. The number of users turning to tablets and smartphones for browsing the internet or shopping online is growing ever rapidly.
In this highly competitive digital age, where portability is king, it is imperative for businesses to employ responsive website designs to build mobile-friendly websites for their products.
This just might be the best decision you could make for your business. Here are the top seven reasons for you to use responsiveness when building your website:
Search Engines favour Responsive Web Design (RWD)
Websites with responsive web designs would have the same URLs and HTML codes even when accessed over multiple devices. This makes it easier for Google and Bing bots to search, crawl and organise content on your website. To learn more, check out some websites with high Google rankings, and observe the responsive web designs they employ.
Improved User Experience
Responsive Websites offer improved user experience. User experience significantly affects search engine optimization. If your website offers a good browsing experience for your visitors, there are better chances of it ranking higher on Google’s search results. Also, it has been shown that users generally revisit and recommend websites that offer them a good user experience.
Easy to Manage
When you use a website with responsive web design, making changes across various devices is a lot easier, since you have to modify the coding only on one URL. This comes in handy when there are quick changes to be made to the content on your website.
Easier Sharing of Links and Contents
One of the most important factors when it comes to optimising your website for search engines is high quality link building. Having the same link for your mobile and desktop versions helps with easy promotion and link sharing. It’s also highly beneficial if you can offer your visitors a single link to share among friends and family.
Rocket Fast Load Time
Websites that use responsive design generally load much faster than dedicated mobile sites. Many studies have shown that loading speed is an important factor that affects the ranking of websites on search engines. Experts believe that any site taking more than 3 seconds to load can lead to losing sales and customers.
Responsive web design is considered highly economical, as it saves you from having to build a separate mobile version for your business. The costs involved in developing the mobile version of a website can be quite high.
Lower chances of Content Duplication
If you have a separate mobile site for your website, there are chances of Google’s bots interpreting this as duplicate content, which can affect your Google rankings negatively.
A number of brands that build mobile websites in order to reach a larger audience rarely experience the expected growth in business. Responsive web designs, on the other hand, have proven to be extremely effective at building a user base and improving search rankings.