Freelancing is on the rise, and with good reason. It provides flexibility and control over your work schedule, allows you to work from home, and can lead to some great career opportunities.
For those who enjoy doing meaningful work, pay that allows you to live a comfortable lifestyle, and work in a field that you love but can’t find a steady job in, freelance work is the perfect fit.
And for those trying to find work they can do from home, freelance work is a great way to get started.
As a result, several new freelance jobs have emerged in the last several years. However, for those new to freelancing and not quite sure where to start, here are five freelancing skills to learn before you get started.
Social Media Management
Social media is everywhere these days, and for a good reason: it’s the world’s number one advertising channel. It’s a great way to grow a following and connect with potential customers and business contacts.
There are several ways to use social media for marketing your freelance business. You can:
- Join an active Facebook group where people in your industry gather
- Find blogs that are relevant to your niche, and post them on your own blog
- Participate in Twitter chats, a form of informal discussion where people in your niche can connect
If you’re looking to make money at home, copywriting may be the best freelancing job. A freelance writer writes content for websites, magazines, newspapers, and businesses. You may write blog posts, articles, press releases, infographics, brochures, product descriptions, ad copy, sales letters, eBooks, white papers, and more. Most people who have jobs today started out as freelance writers.
Writing is a skill that many people have mastered, but not everyone knows how to do it well. If you’re looking to get started freelancing, then learning how to write good content should be at the top of your list. You don’t need any special skills to start writing articles; if you know how to use a computer, you already have everything you need.
However, the best way to learn how to write good content is to read what others have written before you. There are plenty of online sites where you can find examples of high-quality content written by professional writers. Once you’ve identified some great pieces of work, you can study them closely and use their techniques to create your own unique writing style.
Internet research is another great way to earn side income while working from home. If you enjoy doing research online, you can find lots of opportunities. Some companies offer information they need to research, while others require human input.
You’ll often hear terms like “white hat” and “black hat” when referring to search engine optimization, which involves methods that search engines prefer and those that they don’t. In general, black hat SEO techniques involve deception and unethical means to improve search results. White hat SEO uses legitimate methods to help clients rank well. Search engines often penalise sites that engage in black hat SEO, thus losing valuable rankings.
Video creation isn’t just for YouTube anymore. Companies are paying handsomely for videos created for use across various channels and sites, including Vimeo, Dailymotion, and more. And customers are making video content for themselves. As a result, video creation is booming.
If you have a camera or camcorder and software capable of editing video, you can create your own video creations and sell them directly to customers. Or, you can share video clips on social media and earn passive income. To give yourself the best chance of success, consider investing in equipment that makes video creation easier.
Network security and penetration testing.
The Complete Ethical Hacking Course is probably the most favourited page on Udemy. Ethical hacking, or penetration testing, is one of those black arts which isn’t going away soon. Exploiting security loopholes can earn you a median salary of $79K per year in the United States. You can work as a freelancer and, with experience, graduate to the role of a cybersecurity consultant.
So, why not use this course to see if you have the chops to become one? This comprehensive course on ethical hacking will cost you less than a certification down the line. Begin with any level of knowledge and crosscheck your interest in network administration and security.
Keep Pace With Your Skills
Businesses change quickly. As a freelancer, you can be more agile at evolving with the demands of the market. If you are uncertain of your career path, these are just five in-demand zero risk skills that can show you the way ahead.
For now, the skills mentioned here are future-proof. But even as a freelancer, it is essential to build up a few soft skills alongside the technical ones. To keep the robots from taking your paycheck.