The content you create is one of the most important aspects when starting a blog, new website or business online. However, at the end of the day, promoting your content and getting traffic to your site is the most crucial element to convert your visitors to customers.
With over a billion active websites on the internet today, the competition is fierce and is a numbers game. Meaning the more traffic, you have, the better your chances of surviving and thriving online.
To compete in this field, you need to create better content, provide more value compared to your competition and finally make sure your audience finds your content by having a clear marketing strategy. Focusing on great content alone will not lead you anywhere.
However, blowing through a massive budget each month to get traffic flowing to a site is not something that everyone can afford. Luckily people can increase exposure, increase backlinks and increase traffic for free using a variety of methods.
However, most people have said that it is impossible to do. Furthermore, very few people have the correct answer to this impossible quiz.
12 different internet entrepreneurs from the YEC community were asked questions on how to increase traffic without a budget, and these are some of their tips.
Over recent years social media has come to play a pivotal role when it comes to branding and marketing. Furthermore, if you have spent any amount of time on the internet, you will notice that big businesses have embraced it, small and medium enterprises have adopted it and so have entrepreneurs.
You must take advantage of the audience reach that comes from social media. Facebook, Twitter, Instagram are some of the social media channels that you should focus on. They provide a platform to engage and interact with your customers as well as share the latest content with them and increase traffic without a budget.
How to Promote Website Content on Social Media.
Make it sure that social media sharing buttons are visible on your website. This will also to make it easy for people to follow your company. This is a great way to keep in touch with your customers and find out their behaviour as well as their needs.
Make sure to post often and be consistent by making personalised, high-quality images. Furthermore, ask your clients to share the content to increase the reach. This can be enhanced by adding a share button. A chain reaction can be started by sharing your content online and can be used to kick off an organic campaign that might even go viral.
Follow the One-in-Seven Rule
This rule has been applied by several companies over time and still holds true even though it sounds like a cliche. This rule states that one in seven posts should be a promotional post. The rest of the six posts should focus on valuable content and aim to inform your audience about your niche.
Get Your Customers’ Opinions.
It has been proved that most people like to talk about themselves, whether they like to admit it or not. You can use this fact to your advantage by having your audience voice their opinions about your products. You should seek to make the questions engaging and entertaining. This will enable you to identify market needs and preferences. This will help you gear your content towards providing solutions with these needs.
Say “No” to Syndicated Status Updates
Using synchronise and timed posting software may cause your audience to lose interest in your content since they think it lacks authenticity. This is because your clients vary from platform to platform, and you should not use generic content to appeal to all of them. The clients may, in the long term, move to a different platform and end up ditching you when they find out you are not genuine.
Respond to comments
Engaging with customers and website readers is essential, but most companies, more often than not ignore this. This is because of the lack of interaction between the clients, and the company will lead to clients ignoring the blog posts and most social media updates. Responding to comments will lead to more people posting on your blog and hence increasing your blog’s or websites standing as a trusted and authoritative source of valuable content.
Create a Blog
According to a HubSpot survey, 60% of businesses that have blogs bring in more customers compared to those that do not have blogs. A blog enables your clients to see the human side of your business and connect with you on a human level. This will help to also boost your ranking in search engines due to the volume of indexed pages.
Learn search engine optimisation to boost the ranking of your site on search engines. This is because a majority of people use search engines to look for services that they may require. This is why you should make search engine optimisation thoughtfully.
The basics of SEO
Always use keywords appropriately but avoid stuffing them all over your post. This because when people are searching for something online they usually type in the keywords. Tools like Google Keyword Planner or Longtail Pro may be used to help you use keywords appropriately. However, Google will flag your site as spammy if you use too many keywords within your content.
Always update your content because sites with fresh content consistently to rank higher compared to sites with older posts.
Earn quality links by having your website’s URL on other credible sites. This will make search engines identify your site as an authoritative site. This will lead to your site getting bumped up and appearing higher on the search engines results. To get these links, you should provide excellent contents as well as freebies and also asking for a link back from people who have used your product.
Have a Quality Website.
Nowadays you can get a professional-looking website without spending a fortune which was not possible in the past. Squarespace and WordPress provide amazing templates and themes that can be used to make your site compete with professionally designed custom websites.
An informative ‘about page’ is essential to guide anyone who stumbles upon your page. This will boost the chances of conversion.
The use of testimonials may also increase trust among users who are new to your website. Make sure your site is easy to navigate through since users are usually turned off by a site that has a difficult interface.
As you continue to search for ways to increase traffic without a budget make sure to use the above information consistently, you may learn some more as you move along. The above tips can be used as a reference point when formulating your strategy. Remember to update your content consistently and soon you will be an expert.