What is a Turnkey Website? Pros and Cons Explained
A turnkey website is a fully functional website with all features, content, and hosting. The buyer of the turnkey website needs not to configure anything.
As the name says, it is ready for use, so users do not have to undergo the hassle of building a website from scratch. This type of website is created to provide an easy and fast way to get a website up and running with minimum effort, time, and money.
In this post, we will discuss what exactly is a turnkey website and what are its benefits and limitations and whether you should go for one.
Pros of Turnkey Websites
Fast Setup: One of the biggest advantages of using a turnkey website is the fast setup process. You don’t need to spend time and money on hiring developers or designers to set up the website for you. The website is already built and pre-populated with all the necessary content, and you just need to add your own content and tweak the website to suit your needs. This can save you a lot of time and money, especially if you’re on a tight budget.
Affordable: Turnkey websites are usually quite affordable compared to the cost of building a website from scratch. Since the website is already built, you don’t have to spend money on design, development, or content creation. This makes turnkey websites an excellent choice for small businesses or individuals who are just starting out.
Easy to Use: Most turnkey websites come with a user-friendly interface that makes it easy to add content, update information, and manage the website. You don’t need to have any technical skills or knowledge of web development to use the website, and you can usually get up and running in no time.
Increased Functionality: In addition, turnkey websites come with a range of useful features and functionalities that you can take advantage of. For example, most turnkey websites come with SEO optimization, which can help your website rank higher in search engine results pages. They also come with payment gateways, which makes it easy to sell products or services directly online. Some turnkey websites even come with email marketing capabilities, allowing you to send newsletters and promotional emails to your subscribers.
Cons of Turnkey Websites
Limited Flexibility: One disadvantage of a turnkey website is that you do not have much control over its presentation according to your presentation needs because most of the websites presented in their standard edition are not that appealing or presented exactly according to your expectations, and specific features that you may require cannot be added.
You might have to hire a designer or developer to get things done according to your taste. After buying the turn-key website, it doesn’t make much sense. You could do it in the first place on customer website designing which could have saved some time and money.
Lacks Unique Elements: Since the website is already built and pre-populated with content, it may not have any of the unique things that you may want to include. It also makes it quite challenging to create a difference for your website if it is somehow similar to a turnkey website. There might be posts and articles on your website that you might not be aware whether they are unique or plagiarized. The media used on your turnkey website may be copyrighted which can land you in trouble.
Potential Security Risks: Turnkey websites may pose potential security risks if they are not properly maintained and updated. The pre-configured settings may include vulnerabilities that open the website up to hackers and other cybercriminals.
How to Proceed With Buying a Turn Key Website?
First and foremost, you need to decide whether or not you would like to purchase a website business. As a result of this stage, the buyer-that’s you-must authorize a transaction via an online payment gateway or send money via money order, which is a more traditional route. This is the most secure and trustworthy way of transferring funds offline.
Be careful with cashier’s checks, especially those drawn on banks you are not familiar with. For the sake of argument, I will say that I prefer to send money when purchasing turnkey website businesses via online payment gateways (PayPal is my preferred option).
Conclusion
Turnkey websites can be an excellent choice for people looking to have their websites up and operating quickly and easily. But, before making a decision, it is critical to understand the benefits and drawbacks of having a readymade website. When selecting whether a readymade website is the best option for you, consider your personal goals, demands, and budget.