What are the primary roles and importance of a website designer?
A website designer is a professional who specialises in the design and development of websites. They are responsible for the look, feel, and overall user experience of a website.
They work with clients to get an idea of what they want their website to look like and then create a design that meets those specifications. Website designers must grasp code, how to apply it to generate designs, and web layout and user experience.
Here, we are going to shed some light on the primary roles and importance of a website designer so you can know what to expect when you hire a website designer.
Importance of a Website Designer
A website is created by a website designer, who is a professional website builder and developer. Website designer always makes the best of their creativity, technical skills, and knowledge. They make sure that every part of the website looks attractive, informative and user-friendly.
When a website designer designs the website, they ensure that every aspect of the website is easily accessible and user-friendly. The website designer also ensures that their website is attractive and gives an appropriate background of the product or service they offer.
Roles of a Website Designer
There are a lot of roles that a professional website designer could have. The variety of work he could accept can also depend on his employment type, whether he is only paid per project or long-term.
A website designer is responsible for conceptualizing, planning, and implementing the layout and aesthetics of a website. They work closely with clients to understand their requirements and objectives, ensuring that the design aligns with their brand image and target audience.
A contractual designer’s tasks will primarily consist of designing the website and making it look more attractive and appropriate for the type of business that owns it. For example, if a security gadget firm owns that website, he may have to incorporate visual elements that signify security, like cameras, stun guns, etc.
This description is a generalised one. Specifically, the designer is expected to develop an eye-pleasing integration of interface, buttons, background, and icon design. He is expected to combine all website variables well and appear as a single unit.
For a long-term website designer, however, job descriptions may vary slightly. The good thing is that if you are a web designer for a particular company, you are expected to do the jobs of both contract designers plus other added tasks.
Since they hired you for the long term, they must expect you to maintain their website design’s current integrity. You should also improve (not worsen) the existing structure of the website.
Some companies may ask their designers to update and change the design of their site from time to time so that the website visitors get to see some variations and the search engines see some activity. Web administrators may also ask their web designers to change the design of their pages per season. Say it is the Christmas season, so the designer must make the visitors feel like Christmas when they visit your web page.
Changing the website’s theme can sometimes be a problem for the website designer as they may not have set up the website to be updated quickly, which may be expensive for these changes. That’s why it’s essential to agree on what changes will be made to the website before the website designer begins working on it.
Career Opportunities for Web Designers
There are many types of web designers, and each type has different career opportunities. Here are just a few of the most common types of web designers and some of the career options available to each:
Front-end web designers
They are responsible for the look and feel of a website. They work closely with web developers to create website visual designs and may also be responsible for creating user interfaces and user experience designs. Career options for front-end web designers include working as a freelancer, working for a web design agency, or working in-house for a company.
Back-end web designers
Back-end designers are responsible for the functionality of a website. They work closely with web developers to create the code that makes a website work, and they may also be responsible for managing databases and hosting servers. Career options for back-end web designers include working as a freelancer, working for a web development agency, or working in-house for a company.
These designers have a combination of front-end and back-end web design skills. They are responsible for both the look and feel of a website and the functionality. Full-stack web designers can create functional and visually appealing websites with seamless navigation, interactive features, and responsive design. They have a comprehensive understanding of user experience and user interface design principles, ensuring that the website is intuitive and user-friendly.
Career options for full-stack web designers include working as a freelancer, working for a web design agency, or working in-house for a company.
UX/UI designers
A website’s user experience and user interface are up to UX/UI designers. They work closely with web developers to design how a website looks and feels. They may also be in charge of making prototypes and testing how users interact with the website. UX/UI designers can work as freelancers for a web design agency, or for a company.
Motion graphic designers
These designers create animated graphics for websites, apps, and other digital products. They work closely with web developers and UX/UI designers to create the animations that make a website or app come to life. Career options for motion graphic designers include working as a freelancer, a web design agency, or working in-house for a company.
Summary
In the digital age, almost everyone has a website. Whether a small business owner or just looking to start a blog, you need a website. But who designs these websites? A website designer creates the look and layout of a website. They work with you to develop a design that fits your needs and create the website.