SEO

How to Use Pop-Ups Without Affecting Your SEO

The world is like a vast meadow, and we, the digital geeks, are different kinds of shepherds. Some shepherds appreciate the “pop-up” things in the way, while others ignore them.

Oh! We are shepherds, are not we? (Funny it is …!)

Do not conclude… Just keep on scrolling to extract the core notification!

So, can we relate the above expression to the online marketing industry?

Yes, of course!

The digital sphere also incorporates distinct techies. Among these, some would like to click on the digital “pop-ups”, whereas others get annoyed and close them. However, in some instances, these interstitials generate more leads for a specific website. And, without an iota of doubt, Google also loves them. So, add the pop-ups to your website and proceed one more step towards the success point.

Wait a bit!

Does the rank of your website shake? Are you losing your prospective customers after applying an interstitial?

If yes, then stop your steps right now.

Find here 6 great points that will not harm your SEO even after adding the pop-ups to your site.

1. Drop the “Entry” Pop-Ups

Perhaps, the most disturbing thing is the interstitial that has popped up as visitors land on a specific website. Often, they skip the website as soon as a pop-up appears. It will, involuntarily, break the flow of browsing the matter online. So, switch to exit pop-ups rather than those at entry time.

2. Detect the Differences Between Spammy and Relevant Interstitials

Google’s mobile interstitial penalty attacks the intrusive interstitials on the first shot. According to the general rule of thumb, if your interstitials are the unsolicited calls, decline the user experience, or undervalue your mobile page. Google will counterattack that website. Therefore, be 100% sure and add non-spam stuff to your site.

3. Turn Towards the Timed Pop-Ups

As we have already discussed, wipe out the entry pop-ups. Just one more crucial thing is setting a specific timing with the interstitial. Do not attach the “manual closing” option to it. Rather than select the time limit of 3-5 seconds and let it close without any user intervention after that limit.

4. Keep your Eagles’ Eyes on the “Gray Area” Interstitials

Some pop-ups, like “language selection”, are also the interstitials. And according to Google guidelines, they can attribute a negative impact on a website. Thus, make sure to be safe rather than feel apologetic later on. Some more examples are-sticky sidebars, live chat boxes, share buttons, and coupon pop-ups. So, be cautious!

5. Incorporate “Hello Bar” by Neil Patel

It is a small tool from Neil Patel. The Hello Bar is a bar that stays either at the top or bottom of the screen, keeping the important content of the site untouched. It will not hide the relevant matter on the website. Here, Google is happy with this tool. Just ensure to add for a limited time, not with scrolling till the end.

6. Make Use of Authorized But Intrusive Interstitials Warily

Some of the interstitials are interfering but not restrained by Google. These are page-to-page interstitials and the interstitials on exit. For the latter one, insert a no-index tag in your code, and you will not step into the wrong zone. To date, these are not penalized by Google. But, no one knows what a new update will bring. So, make the UX good without violating the Google algorithms and be safe.

These six effective weapons will allow you to use pop-ups or interstitials on your website without hurting the SEO. Utilize these tools and magnetize the customers via this amazing stuff.

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