What is E-mail Marketing?
E-mail marketing is a form of direct marketing where companies and individuals use e-mail as their main marketing tool to advertise their business or service.
Email marketing is a specific type of digital marketing that can be used to promote products or services. For example, it could be used to send the latest newsletter to subscribers. And it could be used to announce some great discount offer to customers. E-mail marketing has proven to be effective, especially when it comes to reaching your audience when they are already considering making a purchase.
It’s no secret that e-mail marketing has grown exponentially in popularity over the past couple of years. More people are using email than any other form of marketing, and they are using it not just to stay in touch with friends and family, but also for direct marketing.
Types of Email Marketing
There are a variety of ways that you can use e-mail marketing to promote your company, and these can be used both for you and your clients. These different methods include:
In this method, the company sends an e-mail to every subscriber in their database with a link to a special page. If you’re sending a link to a sales page, you’re doing a call to action.
These are where the company sends a series of e-mails over a period of time with a clear call to action in each e-mail. This is a time-tested method to send information and a link, but it’s often used for selling a product or service.
With this method, the company sends a monthly or weekly newsletter to their subscribers that is filled with relevant information.
This is where companies and individuals send automated emails to their e-mail subscribers at specific times. These could include weekly automated emails to confirm that they have actually gotten their next email or the weekly emails that go out from an auto-responder to people who have opted in to receive that kind of email.
Why E-mail Marketing?
Email is by far the most effective way of directly affecting your bottom line and actually growing your business. Even though technology has significantly improved with instant messaging and social media, people still rely on emails for several things. Some of the key reasons why E-mail Marketing still works :
There are a number of reasons why e-mail marketing is so effective. First, e-mail is the most personal of all forms of direct marketing, and because it’s so personal, it means it sticks in your customers’ minds and they become curious to see what you have to say in the future.
Furthermore, the e-mails that you send to your customers can be designed to appeal to their needs, concerns, and hobbies. This means that you can send them information about local, current events or a special offer. As you have the ability to send personalised and targeted messages to your customers, you can build your business around them and create loyal customers.
Email coupons drive online and in-store sales. The Nielsen study also found that 27 per cent of US online shoppers subscribe to store or product emails to save money. Shop org reported 64 per cent of US Internet users had printed a coupon from an email.
It’s easy to customise and integrate into other marketing tactics. A small study of 139 marketers from Retention Science found that websites use several kinds of personalization tactics that can easily be applied to email Nearly half of US online retailers used personalized product recommendations (44 9%) about a third added the customer’s name and/or a unique welcome message (31.5%) and a quarter of the respondents reported adding shopping cart reminders (27.6%) to cover all of their personalization bases.
Email marketing is inexpensive
One of the biggest advantages of email marketing is that it is cost-effective. If the email is well-designed, it does not have any additional charges as the only things it involves are sending emails to your recipients, building your list and creating effective content.
To sum up, the best reasons to use email marketing are its cost-effectiveness, wider reach and customisation.