Business and Marketing

4 Google Ads Mistakes That Can Cost You A lot

Google Ads is a smart way to promote your business. This platform will enable you to market your offerings on Google’s search result pages. It is an easy way to generate more leads fast. How? Well, imagine if a person is looking for a product/service that you are offering on the search engine, Google will put your business on top. And if the individual is interested, he/she will visit your site and might buy from you.

Paid advertisement is serious business which is why entrepreneurs prefer to frequently check the analytics to see how well their campaign is performing. And for that, you will need to subscribe to a reliable ISP. If in case your provider is not offering you the desired speed, then you can always switch to another ISP. For those who travel a lot, mobile plans are the solution to staying on top of your leads. So you may want to call on the Spectrum number and get a suitable package.

Setting up a Google Ads account and creating a campaign might be straightforward, but there are some things that will require some effort to master. And even if you have some experience, mistakes are almost inevitable.

4 Common Google Ads Mistakes to Avoid

A lot goes into the designing of your ad campaign as it will define how much ROI you will yield. So, in order to help you achieve the most out of your advertising efforts, here are 4 Google Ads mistakes that you should avoid at all costs.

#1. Advertising Without Defining Profit Margin

Businesses usually expect to see a boost in sales and leads whenever they advertise. Also, they do it to increase their brand awareness. But whatever the motive is behind your decision to advertise, you must define your profit margins first. If you do that, you will be able to better measure the performance of your campaigns. And not to forget how easy it will become for you to optimize it. Moreover, before advertising, do calculate the lifetime value of a customer. This would help you to figure out how much you can spend to acquire a new customer.

#2. Mixing Search Network with Display Network

When you are creating a search network campaign, you will have the option to select either Search Network, Display Network, or both. You will also be given the choice to include Google search partners for both networks. So, while going with search campaigns where lead generation and brand awareness is the goal, it is advised to select just the Search Network and not Display Network. The reason is that the conversion rate of the clicks on the latter is low. And if you are targeting a keyword on Search Network, it will appear only on Google and search partners. However, if you also select Display Network then Google will display your ad on relevant sites. But it will not show your ads to those who are searching for you actively.

#3. Avoiding Negative Keywords

It is really important for you to include negative keywords on Google Ads. Ideally, you should create a list of negative keywords based on your search term reports. To start off, make a standard list of negative keywords by using different tools such as SEMrush or Uber suggest. You can also use Ahrefs. The reason why should have a list of keywords is that it would save you a lot on Google Ads. Plus, you will be able to garner the right leads. Once you have the keywords, head over to “Search Terms” in the “Keywords” tab and add them there. Do remember to keep refining your list on a weekly basis.

#4. Not Creating Multiple Ad Variation

People usually create just one ad per ad group or just an ad with just one variation. This is a big mistake that they do and you should avoid doing that. It is essential to create multiple ad variations per ad group if you want to increase the conversion rate. It doesn’t matter if you use the same description or headline, as long as you have multiple variations with one thing different than the other, you will be fine. This would allow you to test which one converts the best. And once you know that, you can slightly modify it and then do split testing. Keep in mind to do testing and fine-tuning of your campaigns till they start to give you a killer ROI that you are after.


Google Ads is a powerful tool that allows you to unlock the true potential of your business. However, people often make mistakes when using the platform which costs them a lot. The mistakes mentioned above are just four of the common ones that entrepreneurs make. You can avoid them the next time you are using Google Ads to get your desired results.

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Raj Maurya

Raj Maurya is the founder of Digital Gyan. He is a technical content writer on Fiverr and When not working, he plays Valorant.

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