Cloudflare Registrar is a service for registering domain names that don’t mark up the price for doing so. It offers essentially the same services as other domain name registrars but without markups, without increased renewal fees, and with some additional security features.
In essence, Cloudflare Registrar is free – the only cost is what’s charged by registries and by ICANN.
Why does Cloudflare offer domain names at no cost?
Domain registrars sometimes try to take advantage of customers by luring them in with low initial registration fees, then marking up the prices for renewal hugely because customers often have no choice but to renew. However, registrars are essentially acting as middlemen, and the prices they charge are commonly disproportionate to the value they actually provide.
Cloudflare is on a mission to build a better Internet, and offering domain names without marked-up prices is one way to ensure that anyone with an idea can take advantage of the power of the Internet. Anyone should be able to start a business, promote an organization, or build a web application without worrying they’ll be charged unnecessarily for keeping their domain name. For this reason, Cloudflare passes along the prices charged by top-level domains and ICANN without any additional fees.
How is Cloudflare able to do this?
All that is needed to register owners of domain names is a relationship with registries and the ability to send some commands to an API. From a technical perspective, the effort involved is minimal.
Cloudflare built its own internal domain name registrar well before offering Cloudflare Registrar, in order to keep our domains secure. This made it relatively simple to transition into offering domain registration to the world.
Aside from the cost, how does Cloudflare Registrar compare to other registrars?
For most users, Cloudflare Registrar offers the same service as other registrars. The only difference is in price. Cloudflare Registrar includes security features such as DNSSEC and two-factor authentication, also for free.