If you are an avid social media user or a social media manager, you are likely familiar with Hootsuite. This popular social media management tool has been a favorite among professionals for its comprehensive features and user-friendly interface. However, it’s always good to explore other options and see what else is out there that might better suit your needs.
In this article, we have presented top 5 alternatives to Hootsuite, both free and paid, to help you find the perfect social media management tool for your needs.
Reasons to Look for Hootsuite alternatives
There are a number of reasons why you might look for Hootsuite alternatives. Here are a few of the most common:
Price: Hootsuite can be quite expensive, especially for larger teams. Also, Hootsuite has discontinued their free tier plan w.e.f. 31 March 2023, so it’s no longer an option for users who cannot afford to use paid services. There are a number of more affordable alternatives available, with similar features.
Learning curve: Hootsuite can have a bit of a learning curve, especially for new users. There are a number of more user-friendly alternatives available.
Support: Hootsuite support is only available on certain plans. There are a number of alternatives that offer 24/7 support, even on their free plans.
Features: Hootsuite may not have all of the features that you need. There are a number of alternatives that offer more advanced features, such as social listening and employee advocacy tools.
Integrations: Hootsuite may not integrate with all of the other marketing software that you use. There are a number of alternatives that offer more integrations, making it easier to streamline your workflow.
Buffer is a well-known alternative to Hootsuite that offers both free and paid plans. With Buffer, you can easily schedule posts across various social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. The platform’s intuitive dashboard makes it simple to manage multiple accounts and collaborate with your team. Additionally, Buffer provides in-depth analytics and reporting features to help you track the performance and engagement of your social media content.
Sprout Social is another powerful alternative to Hootsuite, known for its comprehensive suite of social media management tools. While Sprout Social does not offer a free plan, it does provide a free trial so you can test out its features before committing.
With its paid plans starting at $249 per month, Sprout Social focuses on providing advanced analytics and reporting capabilities, making it an excellent choice for data-driven decision-making. Its unified inbox feature allows you to manage multiple social media accounts in one place, while its team collaboration tools streamline workflow and task assignment.
If your marketing strategy revolves around Instagram, Later might be the perfect alternative to Hootsuite for you. While Later has no free plan, you can try the product for 14 days for free before deciding to opt for the paid plan. Their paid plans start at $25 per month.
Later’s standout feature is its visual content planning capabilities, allowing you to create a beautiful and cohesive Instagram feed. The drag-and-drop functionality makes it easy to plan your posts and see how they will appear on your profile.
Later also offers Instagram-focused scheduling and auto-publishing features that save you time and effort. With its analytics and insights, you can optimize your Instagram strategy and drive better results.
If you are a social media agency or manage social media for multiple clients, SocialPilot might be the ideal Hootsuite alternative for you. While SocialPilot offers a free trial, their paid plans start at $30 per month.
This platform allows you to schedule posts across various social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Instagram. With its one-click scheduling feature, you can easily plan and manage your clients’ social media content. SocialPilot also offers detailed analytics and reporting, as well as white-label reports, allowing you to showcase the results to your clients and effectively manage your agency’s workflow.
CoSchedule is a robust alternative to Hootsuite that offers advanced features for content planning and social media management. CoSchedule offers a free plan called ‘Free Calendar’. You don’t need a credit card to sign up for free tier or free trial of the paid plans. With their paid plans starting at $19 per month, CoSchedule offers an intuitive drag-and-drop calendar that streamlines your content planning process.
This tool allows you to automate and publish your social media content efficiently, saving you time and effort. CoSchedule also provides advanced analytics to measure the success of your campaigns and improve targeting, helping you enhance your social media strategy.
Hootsuite has long been the go-to social media management tool for many professionals, but it’s always worth exploring alternatives to find what suits your specific needs. The 5 alternatives to Hootsuite presented in this article each offer unique features and functionalities.
Whether you are on a tight budget, looking for advanced analytics, or managing social media for multiple clients, there is undoubtedly a social media management tool on our list that can help you level up your game. Consider your specific requirements and give these alternatives a try – you might just find the perfect fit for your social media strategy!