How SSL Certificate improves your website SEO rankings

SSL Certificate

An SSL is an important part of every website, especially eCommerce sites, but not all SSL certificates are created equal, and not all of them are right for every website’s needs. That is why it is important to know exactly what to look for in an SSL certificate before you buy one.

If you are running an e-commerce business, your website needs to be secure, which means it needs to have an SSL certificate. This type of security will ensure that only those shopping on your site can see the information they need to purchase.

It will also ensure that third parties, including cybercriminals and hackers, cannot break into your system or steal important customer information such as credit card numbers and other sensitive details.

But what many business owners do not realize is that not all SSL certificates are created equal, and not all SSL provide the same level of protection. Know everything here about SSL certificates, including which type to choose and how they can improve your SEO rankings!

What are SEO rankings?

The better your search engine optimization, or SEO, is ranked on Google, Bing, Yahoo, and other major search engines like DuckDuckGo and Yandex, plus local portals like Yelp and others, it will be easier for you to get organic traffic.

When people are searching for something on Google or other engines using keywords relevant to your business’ product or service, it could very well be your website that pops up in the first place.

The higher up you rank, plus how long a person stays on your site after clicking from a search engine result page (SERP), can also affect what happens next — does a potential customer add you to their shopping cart? Become a contact? Leave? All are directly impacted by how your SEO is ranked.

Does SSL affect SEO?

At first, it may not make sense that an element like a certificate could affect your rankings. When you search for something, most people do not get to see what type of connection you have to Google—they see your results.

But search engines use all sorts of factors in their rankings, and ranking algorithms are often kept confidential for competitive reasons. HTTPS does affect your website’s SEO rankings, and having an SSL certificate installed on your site will improve those rankings.

Why Should I Get an SSL Certificate?

Google has announced that HTTPS is now a ranking signal. Sites with an HTTPS connection will be rewarded with higher search engine rankings. Buy SSL certificateand get a boost up on your SEO rankings.

If you have yet to transition from HTTP to HTTPS, now is time to do so before Google penalizes all non-HTTPS websites for having unprotected content or before your site is subject to hacker attacks without protection against malware and malicious code injection. It is not something you want!

Where Can I Buy SSL?

There are many cheap SSL providers in the market today. While it is easier to go with the flow and go for the cheapest SSL provider like a CheapSSLShop, it is never wise to compromise on quality because you will be compromising your website security and making it more vulnerable.

The first step in improving your website’s security is to buy an SSL certificate. The SSL certificate can be either single domain, wildcard SSL, multi-domain, etc. It costs a yearly price and provides consistent protection that you can apply across all your sites.

When you buy an SSL certificate, it can be DigiCert SSL, Comodo SSL certificate, RapidSSL certificate and so on. The main motto is you should prefer reputed certificate authorities for the purchase of an SSL certificate.

There is no way to ensure that your users’ data is secure across multiple pages without it. If you are running an ecommerce store, then a budget friendly wildcard is enough for you.


People are looking for answers to their security and privacy concerns from search engine results. To rank on page one, it is wise to use an SSL certificate. Additionally, it is important to keep your encryption level updated because people want a secure and protected site.

While an SSL certificate will get you one step closer to ranking on page one, do not forget that a well-developed website with strong content is also vital to search engine success. Optimize your site and provide high-quality content so customers can find your business easily!

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