How SSL Certificate improves your website SEO rankings

An SSL is an important part of every website, especially eCommerce sites, but not all SSL certificates are created equal, and not all of them are right for every website’s needs.

That is why knowing exactly what to look for in an SSL certificate before buying one is important. If you are running an e-commerce business, your website needs to be secure, meaning it needs an SSL certificate. This type of security will ensure that only those shopping on your site can see the information they need to purchase.

It will also ensure that third parties, including cybercriminals and hackers, cannot break into your system or steal important customer information such as credit card numbers and other sensitive details.

But many business owners do not realize that not all SSL certificates are created equal, and not all SSL provide the same level of protection. Know everything about SSL certificates, including which type to choose and how they can improve your SEO rankings!

Does SSL affect SEO?

At first, it may not make sense that an element like a certificate could affect your rankings. When you search for something, most people do not see what type of connection you have to Google—they see your results.

But search engines use all sorts of factors in their rankings, and ranking algorithms are often kept confidential for competitive reasons. HTTPS does affect your website’s SEO rankings, and having an SSL certificate installed on your site will improve those rankings.

Google prefers secure websites

One of the primary reasons why Google prefers secure websites is to ensure a safe browsing experience for its users. Using an SSL certificate lets website owners provide a secure connection between the user’s browser and their server. Any data exchanged between the two is encrypted, making it difficult for hackers to intercept and access sensitive information.

From an SEO perspective, installing an SSL certificate on your website can also offer several benefits. For starters, Google has stated that HTTPS is a ranking signal in its algorithm, which means that websites with secure connections are more likely to rank higher in search results pages. Additionally, having an SSL certificate can help reduce bounce rates and improve user engagement since users will feel more comfortable interacting with a website they know is secure.

SSL builds trust among users

One of the most important benefits of having SSL on your website is that it builds user trust. When a user sees the padlock icon or “https” in their browser address bar, they know that their connection to your website is secure. This can help increase their confidence in your website and business, leading to more conversions and repeat visits.

In addition to building trust with users, SSL also has benefits for SEO. Google has stated that having SSL on your website can be a ranking factor in search results. This means that if two websites are otherwise equal in content and relevance to a search query, the one with SSL may rank higher. Additionally, Google Chrome now displays warnings for non-secure sites, which could discourage users from visiting those sites altogether.

Better User Experience

Implementing SSL (Secure Sockets Layer) on your website can lead to a better user experience for your visitors. SSL is a security protocol that encrypts the communication between the website and its users, ensuring that any sensitive data exchanged remains private. This means that if you have an online store and customers enter their credit card details or personal information, it will be protected from potential hackers.

Where Can I Buy SSL?

There are many cheap SSL providers in the market today. While it is easier to go with the flow and go for the cheapest SSL provider like a CheapSSLShop, it is never wise to compromise on quality because you will be compromising your website security and making it more vulnerable.

The first step in improving your website’s security is to buy an SSL certificate. The SSL certificate can be either single domain, wildcard SSL, multi-domain, etc. It costs yearly and provides consistent protection you can apply across all your sites.

Buying an SSL certificate can be DigiCert SSL, Comodo SSL certificate, RapidSSL certificate and so on. The main motto is you should prefer reputed certificate authorities for the purchase of an SSL certificate. Without it, there is no way to ensure your users’ data is secure across multiple pages. If you are running an e-commerce store, then a budget-friendly wildcard is enough for you.


People are looking for answers to their security and privacy concerns from search engine results. To rank on page one, it is wise to use an SSL certificate. Additionally, it is important to keep your encryption level updated because people want a secure and protected site.

While an SSL certificate will get you closer to ranking on page one, do not forget that a well-developed website with strong content is also vital to search engine success. Optimize your site and provide high-quality content so customers can find your business easily!

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Raj Maurya

Raj Maurya is the founder of Digital Gyan. He is a technical content writer on Fiverr and When not working, he plays Valorant.

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