Business and Marketing
Business and marketing are complementary to each other. We publish posts with information about marketing that will help you grow your business.
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What is the 4S of Web Marketing Mix?
The 4S of Web Marketing Mix is a framework developed by Eleftheria Constantinides in 2002 to help businesses develop and implement effective online marketing st
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Top 8 Digital Marketing Trends of 2025 You Need To Follow
Digital marketing is an ever-evolving field that requires constant adaptation to stay ahead of the competition. As we approach 2025, it’s crucial to keep
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Essential Metrics for Employee Retention: Measure Now
Workforce stability is a critical aspect of organisational success. High employee productivity can lead to increased costs, decreased productivity, and the loss
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The Ultimate Guide to Digital Marketing: Techniques for Online Success
Digital marketing is one of the hotly discussed buzzwords these days. The process of using digital platforms and tools to advertise goods, services, and brands.
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6 Factors to Consider while choosing an Affiliate Program
Choose an affiliate programme carefully when looking to monetize their online presence and maximise earnings potential. There are so many opportunities out ther
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What is Dropshipping? The Pros and Cons You Need to Know
There is a lot of talk about Dropshipping on the internet, but not all of it is accurate, nor is there clear information on what is really involved in running a
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How does live chat psychologically satisfy site visitors?
Live chat has become an increasingly popular feature on websites, allowing site visitors to engage in real-time conversations with customer service representati
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What is Data-Driven Marketing Strategy?
In today’s digital age, businesses must constantly adapt to changing consumer behaviours and market trends. A data-driven marketing strategy is one of the