Business and Marketing
Business and marketing are complementary to each other. We publish posts with information about marketing that will help you grow your business.
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What is Unique Selling Proposition in Marketing?
The Unique Selling Proposition (USP) is the aspect of your company that no one else can claim. It is a characteristic or component of your brand or product that
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How to add Facebook pixels on WordPress websites?
Facebook pixel is an essential tool for any business that wants to track the effectiveness of its Facebook ads and understand its audience better. It’s a
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Tips for Sustaining in The World of Online Marketing
Online marketing is about a lot more than just posting a few pictures and selling a product; it is about creating a strategy for how you can market your busines
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A Step-by-Step Guide to Promoting Virtual Events on Social Media
In today’s digital age, virtual events have become increasingly popular as a way to connect with audiences around the world. With the widespread use of so
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Top 8 Errors in Developing a Customer Journey Map
Creating an effective customer journey map is a common challenge, even for the most experienced business leaders. Since the process isn’t straightforward, it ca
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What is the EPRG framework of International Marketing?
A company must reorient and re-organize its activities in response to the various operational responsibilities that come with different levels of involvement in
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What is an Oligopoly Market Structure?
An oligopoly is a market structure in which a small number of firms dominate the market. The word oligopoly is derived from the Greek word for “few”. Oligopolie
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What is Integrated Marketing Communication (IMC)?
IMC is a strategic business process the purpose of which is to plan, develop, execute and evaluate brand communication programs over time for existing and poten
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What are the pros and cons of internet promotions
Internet Promotions Many small firms are finding it increasingly difficult to maintain a competitive edge in today’s global market due to the rise of glob
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Steps to Build Your Product’s First Prototype
If you’re reading this, you likely have an idea for a product. Congratulations! The first step to making your product a reality is to build a prototype. A