Establishing an online business is not inexpensive. I hope I’m not inadvertently deflating any bubbles.
While you do not have to pay for office space, insurance, or a water cooler, there are additional expenses. Your website is one of them. You are fortunate! There are a plethora of free blogging platforms available! It’s a no-brainer, to begin with, one of the free alternatives.
The truth is, I am frugal. I am an exceedingly frugal person. I will bend over backwards to find a low-cost or free alternative to almost everything. I will inform you if there is a less expensive way to accomplish something. Your website is one of the few exceptions.
If you are serious about your new online business, there are plenty of places to make expensive mistakes. There are plenty of places to use up your valuable time. You are going to avoid all of those rookie mistakes.
Our tip: Do not start with a free blogging site.
A few reasons:
Technically, with free services such as Weebly, Blogger, or even WordPress.com, you do not own the site. Your content is entirely dependent on the website you are visiting. If that site is compromised, your content is lost. If the site does not approve of something you are doing, they have the right to terminate your account and – once again – your content is lost. Both things may seem dramatic now, but they will hurt if they happen to you.
They lack the customizability of their premium equivalents. If you want to add a podcast player, a photo gallery, or optimise your site for maximum sales, you cannot do so with most free blogger sites.
It appears to be unprofessional. If you’re going to use your site to earn money, you’re going to want it to appear trustworthy. Your firm appears less credible without a customised URL, and clients are less likely to trust you.
Our tip: If you want the best website for your buck, use WordPress.org. Note. I said WordPress.org. NOT WordPress.com. There is a difference.
WordPress.com vs WordPress.org
Despite common opinion, the primary distinction between the two types of WordPress websites is NOT that one is free. Both are unrestricted in and of themselves. What is the most significant difference? WordPress.com appears to be the greatest option for someone who despises technology, as so much of it is already configured for you.
Here is the problem. WordPress.com has the same drawbacks as other free blogging sites, except with WordPress.com you can pay to upgrade to add customisation, get rid of ads, have more memory, etc.
Those add-ons add up.
After paying for all of the ads, you will pay more than if you start with a WordPress.org site.
So why would people choose WordPress.com? For most people, it is because they are intimidated by the idea of having to buy a domain and find a hosting service. When you set up a new WordPress.org site, you need to pay for a domain and host, which will cost about $50/year. You also need to know how to set up the environment and host.
But here is the thing: if you do not know how to set up your domain and host, you can easily find someone on Fiverr.com to do it for you.
As your business grows and you want to expand your site, many things you’ll want to add are actually WordPress plug-ins. Plug-ins are the bits of code designed to offer unique features like podcast players, shopping carts or social media widgets – the things that make your blog site unique, personal and fun (not to mention sound!). The vast majority of those are only available on WordPress.org. WordPress.org has more plugins available than any other website-building platform in the world.
If you made a mistake and signed up for the wrong account, don’t despair. Moving your site from.com to.org is possible using the WordPress Importer plugin.
What Are YOU Using?