Why link building is not the only way to rank websites?

First of all, you don’t need to buy expensive link building strategies. Free methods are effective, and that’s why most link building professionals don’t make a lot of money, even in this economic crisis. I’m not saying it’s totally wrong for link building professionals to earn money if they take a few risks in their professions. But, in most cases, you can generate links for free with the best strategy: good content.

But how do you do that?

How do you write newsworthy, valuable content?

Here are the answers:

1. Be yourself.

Your content is your advertisement. People read it and they don’t want to get it from the usual sources: links, articles, press releases, etc. People want to know you and what you are offering. People want to learn more about you and your business. You must know what you are about and you must write what you know. You can’t trick people and waste their time. You must be real. You must be “you”.

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2. Create a newsworthy situation.

The situation you create will be the occasion for your content to be published and linked to. I know it sounds like a cliche but it’s true. You can’t rely on others. You need to create a situation, a situation in which you and your content can be published. It’s not easy but you can do it. The easiest situation is a company-wide event, like a shareholder meeting, conference, shareholders meeting, etc. You can ask anyone to link to your content, but that’s also a problem: the people that don’t link to you, are just reporting your news, which they can already do on their own. It’s up to you to provide them with a reason to link to you.

3. Be useful.

You need to answer the question: “What do I do here?”. If you create a huge list of blog posts and published them in various sources, then others will just link to your blog and give you traffic, even without your link in them. You need to provide useful information. If you have a website then include useful content that your visitors will find useful. This is an ongoing process. You create relevant content for your specific situation and share it with others. You give them a reason to link to you.

That’s all there is to it. If you follow those three steps you should find yourself well on your way to creating a good blog post.

And you don’t even need to do all three steps to be successful. Some days you may just want to write articles that are nothing to do with your company or industry, but that’s perfectly ok. You just have to follow a few rules and do one step and you should be fine.

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